Your website is one of the most critical aspects of your brand's online presence, and you must design it correctly. Your website is also a place where you maintain the bottom-of-the-fun channel to get conversions. So, you can't afford any website fails that can cause your prospects to bounce from your website. Your website must be designed by considering your audience and must ensure that it provides a good user experience.
There are many other benefits of website design that are good for your business and audience. In this post, we will discuss why good website design is essential from your audience's perspective. That is why Douxl web Design Company in Dubai is working for the betterment of services every day.
Brand image your website is a reflection of your brand and everything is fought for. This is usually one of the first things that people see to get to know the brand and help shape the first impression. Design elements of your website, like colors, fonts, pictures, etc. All forms of your brand's identity. Therefore, you need to choose the aspects carefully and keep them consistent on your website.
Look at the screens of Coca-Cola's home screen, for example.
See how the brand has used a typical red company on a white background. Red and white are the company's logo color, traditional coke bottle packaging, and many other brand elements. It maintains this consistency because these two distinctive colors represent brands and people who associate them with the company.
Here are some web design elements that you must choose carefully and then use consistently.
If you already have several brand colors in harmony with your logo and other brand identity elements, you have to use them on your website. However, if you start from the beginning, you can use this research to understand the color association. For example, if you want to associate your brand with trust, you have to use blue. If you want consumers to think that your brand produces high-quality products, black can help you form the image. Similarly, depending on what brand association you wish to create, you can choose the color of your brand. You can then choose the color that arouses certain emotions or thoughts in people. For example, blue is the color most associated with trust and black with quality.
As a practical rule, keep your layout simple, clean, and designed in a way that attracts attention to the most crucial part. The number of menu options or elements in the drop-down menu must be determined based on your audience preferences. You can experiment with some different layouts and do split testing to understand what best suits your audience. One of the best examples of website design messy and how it affects the use below.
This website is complicated to navigate, and the lack of grid design makes it cluttered and chaotic.
The general rule for choosing fonts is to be easy to read and visible in your desired background color. However, the actual selection must depend on your audience. Younger people, for example, often prefer more fun and stylish fonts. Older people may choose clean and simple that are easier to read. Your font must also reflect your brand's personality and whether you want to look professional best web development company in Dubai.