Sports Marketing and Sponsorship Trends for 2012

[Micheal Jorden]

Everyone in sports marketing and sponsorship knows who the main element players come in the marketing of sports. Rights holders, broadcasters, owners of teams, events and facilities in addition to the athletes and fans all have their role to play. The marketing of sports is definitely an adaptive art that will require constant adjustment to satisfy that insatiable demand by fans for more interactive contact and experiences with their beloved teams and athletes.

In 2010 in 2012 there's the possibility that the area of broadcasting may find a breach in the wall of invulnerability which it's been enjoying the past fifty years. For initially, a brand new technology has emerged for broadcasting of sports which is why broadcasters do not have a monopoly or first right of refusal on usage. This technology is live video streaming of events. This might signal the start of a competition between other players in marketing of sports and sports sponsorship to see who will win the afternoon and provide fans with a brand new and unique experience. Live video technology permits the transmission of any event, competition or game live to its fans via the internet, without the need of a third party between the function and the fan. That's correct, sports fans. This technology could cut fully out the broadcasters from this kind of area of the marketing game. However, is that the best thing or perhaps a bad thing?

Area of the immense value of sports could be the revenue gained by competing broadcasters bidding against one another for rights to broadcast events 무료스포츠중계. Would the sponsors that pay so dearly to the broadcasters to produce their brands be prepared to part company, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have with the broadcasters? Imagine teams taking advantage to communicate directly with their fans. It's this that live video streaming allows them to do. That means no broadcast media filtering, analysing and being paid for doing what they've prepared for a lot more than fifty years. Imagine, sports organizations developing their very own media companies, or having an interior media department to say the least. If you doubt the popularity of streaming video, you must have never heard of YouTube. Where on earth perhaps you have been? Online video has by far probably the most online daily traffic amongst anything on the Internet.

YouTube gets more unique daily traffic per day than Facebook. Websites with streaming video get extra link juice from Google because of the organic nature of visits verified by additional time on the webpage watching streaming video. The broadcast game might have a brand new gorilla in the booth as teams realize they could create broadcast experiences traditional broadcast media find impossible to put together. Try to find this to be a trend that gets bigger and bigger throughout 2012 as teams provide realtime interactive experiences with their teams during games. The question in fact is how a broadcast media react to this changing reality. The relationship between sports broadcasters and sports properties has already established an ebb and flow history. Time will reveal if the broadcasters produce a distinctive way to have involved, or even to control this new technology for the teams.