Ortho Marketing Services

[Trapani Gisele]

1. Launch a referral program - It is and should be the number one strategy to use especially in healthcare related service as it is believed that 92% of people trust personal recommendations more than all other forms of marketing. It is simple, but it is extremely powerful and can significantly increase the number of new patients for your dental practice. I have listed some ideas on how you can kickstart this program:

3. Use popular hashtags on social media - Utilizing popular hash tags such as #FlashbackFriday or #ThrowbackThursday can increase the number of views you want for your business especially those that are in the millennial age group. You could also use this so that you could target person looking for a particular topic or service so you never know because it can also be a good source of how you can get new patients to check out your service.

More Dental Marketing Ideas

There are many good places to start when it comes to marketing your dental practice. Here are a few more suggestions for marketing your dental practice. Let's take a look at these ideas and decide what will work best for your practice.

With SEO, Get Local

When people in your target area start searching online for a dentist do you show up? You can check this by simply reaching for your phone and typing "Dentist near me". You're missing out a lot of potential leads and patients if you aren't at the top of the pack.

Your goal in dental marketing is to rank high on local searches, such as "Dentist near me", so that you are found by people in your target markets.

Leverage Existing Patients

In addition to the above suggestions, working with what your dental practice already has, like existing patients, is an excellent place to start. For example in idea number one we discussed creating a patient loyalty program. Not only does this leverage existing patients, it's good business that can (and will) drive referrals to your practice.

Dental Marketing: It's not rocket science

Marketing a dental practice can feel like rocket science, but it isn't, using a little creativity and common sense can go a long way. Thinking about how to please your patients is one way to get more of them!

To Social Media or Not to Social Media

If you are going to use Social Media for marketing your dental practice, I recommend taking some time to reflect on it.

Although social media is a powerful tool for dental marketing, it takes time, effort, and tact. Consistent effort and quality content are a must for social media to work for dental marketing. You may want to consider other options if you or your staff don't have the time or the desire to market your practice on social media. You can also engage social users by hiring an agency, training someone within your office or using paid ads.

There are other ways to use social media

Payed ads should only be used to target patients within your local area when you are trying to attract new patients. You don't want your marketing efforts to Los Angeles to be directed at people who live in New York City. It's a costly and easy mistake to make.

Create a contest to go viral

Using contests is a great way to grow your dental practice. Everyone wants whiter teeth. As an example, you could offer a lifetime of teeth whitening or any other prize.

When your prize is something everyone wants you'll have no trouble getting people to join your contest. Digital contests can boost your dental practices marketing exposure for pennies. You can make your contest more profitable by adding bonus actions to increase the chance of winning.

There are 1,001 ways to market your practice. Most of them you can do yourself. Sometimes, it's better to hire an expert to do it right, the first time. You can learn more about hiring a dental marketing expert in the box below.

When advertising by professionals became legal in the middle of 70s, dentists were among those who had more options for promoting their services to increase their patient base. When the internet was introduced, however, the avenues which dentists could use to advertise became far-reaching and diverse. Dentist SEO marketing is https://dailyorthodonticsdentistrynews.com/2022/04/23/ortho-marketing-services-by-hip-creative a valuable resource that dentists can use to reach more patients and increase their visibility online. Search Engine Optimization is the key to getting the right people to the professional's sight.

Top 5 Tips for Successful Dentist SEO Marketing

1. Patients avoid going to the dentist because they fear the pain. Incorporate keywords about pain-free and sedation dentistry to attract patients who are looking for a comfortable, less stressful experience.

2. One of the most important dentist SEO marketing strategies you can use is to provide a lot of information on the "About Us" page. Potential patients want to know you are qualified but also what your services offer. Tell them what sets you apart from other dentists in the area. They don't want to know the struggles that you encountered on your way to get where you are today. They want to know how you can benefit them.

3. Be available to them. Offer free consultations to allow them to visit your office and meet your entire team. They should feel valued and appreciated by you.

4. Create a newsletter that features coupons and specials so that they can take advantage of savings if they beat the deadline. If they feel that they have to react quickly, they are more likely to respond.

5. The home page is the most important. This is your one chance to make a great first impression. Use pictures of your practice to give it extra appeal. Keep your eyes on the main messages you want to convey. A bright, perfect smile is a better example than those of dental procedures that may look too realistic!

6. No dentist SEO marketing strategy is complete today without a Facebook fan page. Patients can use it to share their experiences with your practice and to talk about it. There is no better way to increase your patient base than through the referrals of existing patients.

7. To provide additional information on a variety of topics, add a blog to you website. To attract more patients to your site, make sure you include quality content that is search engine optimized. Provide them with relevant information they will enjoy reading.

Professionals who want to grow their businesses without spending a lot on marketing campaigns can use the internet. These tips will help you achieve the best results from your SEO marketing efforts.