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[Jane Maria]

The Social Media Manager is becoming the go-to person for businesses who require assistance making use of their online marketing efforts. It's no secret the impact social marketing may have on a small business and the advantages its brings. And it's also no secret that most business owners cannot handle their social marketing all on their linkedin.

A Social Media Manager does a whole lot more than just posting status updates on profiles. Social media marketing management encompasses determining the who, the what, the when and why. Who your company want to attain? What is required to reach them? Where are they most active? Why should we use social media as part of our marketing efforts? Many businesses are finding that outsourcing or hiring someone to manage their campaigns is becoming an important part of using social media for marketing. Some other individual can usually see the bigger picture more clearly.

Social media marketing management is a situation that's attracted a huge amount of attention and membership in recent years. I see the significant reasons because of its popularity as:

- Low entry barriers

- A top demand for the services

- Big rewards

But could it be really for everybody? Honestly, these day there are lots of social media managers. Some very, very good. Some really, really bad. So how will you filter out the bad ones and find the great ones? Well, the great social media managers will know their stuff and they know what it takes to be successful.

Here are 21 questions you can ask your potential social media manager and what the higher answers should look like...

1. How do you define success?

The quantity of followers isn't the only sign of success in social marketing. A social media manager should manage to help you define success on a strategic and tactical level, in order to support your larger marketing goals. If a social media manager features a limited view of success, or is unable to explain performance measurement beyond the quantity of audiences, they won't manage to offer you higher level strategic solutions.

2. What kind of results can we expect?

An excellent social media manager will manage your expectations and let you know what results you could achieve. Understand that social media managers aren't psychics. They ought to act in your behalf utilizing the best practices of a, but there is that's out of these control. They ought to manage to give you a rough idea of what they bring to the table based on their previous results and experiences. If a social media manager cannot communicate this effectively for you, chances are they probably don't have the degree of experience you need.

3. How is ROI defined in social marketing?

Despite popular thinking, ROI can often be measured in social marketing. But it can be perceptual. What are your goals? Were they achieved? In that case, then you definitely had a positive ROI. Did your campaigns help your company in any way or have any positive effects? If they did, then you're successful. Social marketing ROI is not at all times tied to tangible business benefits. Ask the social media manager which factors may be measured and how they will be reported to show the worth they bring to your business.

4. What social platforms would you specialise in? Why would these particular platforms be right for our business?

Different social networks have different audiences and practices. Not every network is right for every single business or industry. For instance, how could a pharmaceutical company possibly engage in drug marketing on Twitter? The reality is that most businesses can make the most of the networks out there in some way, but if you will find limitations, you want your social media manager to be aware of them.

5. Should we be on every social platform?

A social media manager who did their research on your company ought to know your target audience. How that is answered is the key as it offers you an instant comprehension of their perceptions of one's business. If a social media manager extends your company visibility to numerous networks, then your marketing efforts may spread too thin and mean a few of the campaigns might suffer. They ought to pick where your audience is already situated and focus on maximising performance on those platforms.

6. Would Google+ be worth using for our business?

This would highlight the extent of one's potential social media managers Google+ knowledge. Google indexes Google+ content faster than content posted anywhere else. It's a platform that's grown rapidly since its launch in 2011 and is currently among the main social platforms. A social media manager ought to know this and should understand whether your audience occurs there, thus viable for your company, and how Google+ may be leveraged to fulfill your wider marketing objectives.

7. Might you give us a typical example of a limitation on a social platform that you have experienced? How did you overcome this?

A social media manager should understand that social networks come with limitations; API calls, bandwidth limitations, character limits etc... If a social manager has never encounter limitations and hasn't experienced how exactly to overcome them, then this likely means that they are not so experienced. In reality, they is going to be new to the social landscape. Asking how they overcome any hurdles making use of their past or current clients will give you an excellent indication of how they react to adversity.

8. Can we run a "Like and Share to Win" style contest on our Facebook page?

If a social media manager doesn't know the answer to this, then move on. Its imperative you will find somebody who knows the principles and guidelines of every and every social platform and who will not have your company in violation of any Terms of Service. As a heads up, on Facebook you have to utilize a third-party app to host the contest and cannot use the 'Share' button, 'Like' button or require a comment in order to be entered to win.

9. Perhaps you have had to handle a social marketing crisis? In that case, can you provide an example?

Asking a social media manager to define what that 'crisis' means to them can highlight their amount of experience. If their biggest crisis consists of miss-typing a URL on a Pinterest pin and not noticing until their client asks why there's so many messages about broken links, then odds are they're vastly inexperienced. It's also insightful to ask what steps they took to resolve the crisis and how the problem was handled.

10. Might you show us a few of the clients or projects you are still dealing with?

Any reputable social media manager will reveal their client accounts. And be proud to do so. Some profiles is going to be doing much better than others based on each campaigns goals and strategies. If they dodge the question or cannot demonstrate anything, then it will rightfully lead you to believe they're hiding something linkedin. Social media marketing managers who take pride in doing quality work should want to show you their portfolio. Imagine turning up to sales pitch with no product sample. Clients would not even think of placing an order unless they could see what they're buying.