How To Get Sponsors For Your Podcast

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One of the reasons you might want to get started with podcasting is because you believe you will get sponsors to help pay your expenses and possibly generate additional income. Sponsors typically will pay you to mention their business, products, or services while recording your podcast. This allows you to earn money from each podcast episode that airs. Here are some helpful tips for finding sponsors.

Start With a Good Podcast

Before you do anything else, make sure you already have a good podcast with a decent number of listeners. This is the same concept as when you want advertisers for your website or blog.

Nobody is going to advertise with you before making sure you are a good fit for their company. They want to know the type of content you publish, what your voice is, and what your niche market is about. Advertisers will also look to see approximately how many views or downloads your podcast receives on a regular day. Having a good following, having new episodes posted regularly, and having a sponsorship page that shares your statistics is something you itsaboutdog  have.

Wait For Them to Come to You

Once you have a podcast that is popular and in good standing, some sponsors are going to come to you. It is good to keep promoting your podcast even when you have a good following, because the more you promote, the more likely it is that sponsors are going to find you.

Post about your podcast everywhere, including on your website, your blog, on social media, and even on social bookmarking sites. Many podcasters don't start just to get sponsors, but they end up finding them on their own over time.

Listen to Other Podcasts

If you want to reach out to sponsors, you first need to know which companies like to provide sponsorships to those who are doing podcasts. Instead of just approaching people blindly, start by listening to some other podcasts in your same topic or niche.

Listen to podcasts you know already have sponsors and find out exactly who is sponsoring them. This gives you a good idea of the types of companies that might also be interested in your podcast. You should still keep promoting and looking for sponsors on your own, but this is a good place to start when you really can't decide who to approach about sponsoring your podcast.

Post About Your Availability For Sponsors

Make sure potential sponsors know that you are available to accept sponsorships. Not all podcasts want to advertise or make money, so some sponsors might be a little leery of reaching out.

Make it very obvious that you are accepting sponsor and advertising spots. You can do this by posting about your podcast on a blog or website, then having a page specifically for sponsors. This lets them know you are available and what spots are available for sponsors, how to contact you, and what kinds of businesses or products you are interested in promoting. This also becomes a page where you can utilize keywords so that any businesses searching through a regular search engine might find you.