I'm a lawyer. I truly am. I have now been for 26 plus years. I've always been able to attract clients and must have done a qualified job for most of them since I've had a lot of repeat business. This doesn't make me an expert on business development, as we call it. Honestly, I'm unsure how best to begin that. Moreover, the legal world is chock packed with suggestions about building your practice, marketing and generating new business. It's doubtful that I've much to increase that vast sea of information, or misinformation, while the case may how to beat a drug charge.
I once worked in a law firm that has been concerned to the level of obsession about generating new business. "Origination" was the word they used. If one "originated" enough business, he or she became a "rainmaker," the absolute most valuable of all lawyers, regardless of legal acumen or lack thereof. The guidelines regarding origination credit were Byzantine and ever-changing. For instance, you may think you deserved credit for a fresh client, only to discover that aged partner had represented an employee of the company on a DUI several years ago. Thus, he was eligible for the credit. In the end, he had planted the seed decades ago. Together of my partners once noted: "The Origination rules aren't written down. That's understandable given that they change every day."
Although I've created my share of personal marketing plans, I claim no expertise. I've thought both outside and inside the box. I've been proactive. I've networked. I've schmoozed and small-talked. I've even found time for you to practice quite a bit of law. None of this sets me aside from other lawyers.
Usually the one area where I think I've something to contribute is in turning down business or knowing when existing business is turning sour. For quite a long time, I wasn't good only at that, much to my chagrin. Now, though, I know the red flags that warn me to keep far from a possible client or even to at the least understand my situation. I'll share some of those with you.
1. PRIDE GOETH BEFORE A FALL
At the very least that's what it says somewhere in the Bible. It doesn't really apply here, but I love saying it. Any the who, it goes without saying that we don't desire to represent folks who will refuse to pay us. Now, this really is distinctive from a customer who suddenly can't pay. I've represent several clients--individuals and companies--who sunk into dire finances during my representation of them. This is a professional risk. It's happened to some of my favorite how to beat a drug charge.
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