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[Jane Maria]

Reaching North of the Border

Whether your company already includes a presence in Canada or you're starting to branch into international business relations, reaching Canadian business owners is imperative to your success. You will need to access verified, current Canada business intelligence data or a small business to business email list to assist in your attempts before even thinking about sending out promotional material. Contact a dependable business intelligence company to examine your existing data, or purchase a new list if your information is greater than a year old. From there, hold meetings along with your marketing department and any third party print media company you have hired to talk about the following topics pertaining to the Canadian market anxiety blanket.

Geographic Reach

Depending in your company's size and offerings, you may curently have a presence in the Canadian market. The amount of the presence will vary-you may distribute your product to some Canadian stores, or you could have a complete branch in Vancouver. Whatever the case might be, if you're accessing Canadian business owners, you'll want to ensure that they are aware of the presence. This will give you local credibility and convince any business owner leery of conducting international business to think about your services. When examining your organization to business email list, take account of each business owner's location-your business intelligence company may be able to arrange them by location as opposed to name or industry-and see when you can reference a shop or company branch relevant to that particular company.

Canadian Regulations

Every country has different environmental and safety regulations, so you'll need to make certain your products are fully compliant with Canadian regulations before conducting business there. Always do your research before attempting to get into a new market, even though you are available an innocuous product, and include international protocol in your research. When designing your brochures, be sure to note Canadian regulations which means your audience knows they are able to conduct business with you safely. This needn't be a perfect selling point-a little bit of fine print in the bottom will do-but it's an important factor nonetheless.

Language

Obviously, if you're marketing in Quebec, all promotional materials must certanly be printed in French. But even though you are attempting to get into the English-speaking part of Canada, you'll need to think about the language of the region. Canadian English reaches a crossroads between British English and American English, with spelling often nearer to its British interpretation. Make sure you address this along with your marketing department. Spelling "color" as "colour" isn't difficult, and it is likely to make your print media more accessible to your audience.

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