How to Compose an SEO-Focused Content Brief

As an SEO Manager, you're responsible for growing your business's natural search traffic. You're working with your dev group on some technical enhancements, however you notice a big piece of the chance lies with content. Your business has a content team, however you observe they're not using keyword research to inform their articles. You have actually tried to send them keyword concepts, but up until now, they have not been responsive to…

Data-backed insights on featured bit optimization

Around one-fifth of all keywords trigger a highlighted bit

99 percent of all featured snippets tend to appear within the first natural position and take control of 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).

The secret to included snippet optimization lies in a couple of particular locations: long-tail- and question-like keyword technique, date marked material that comes at…