I remember driving from Windsor, Ontario to Detroit, Michigan, and coming across a 30-foot tall tire with a cartoon character standing next to it. The very first time I went to buy tires for my car, I decided to try the brand represented by the tall tire. What prompted me to make that particular decision? The signage had made an impact. It had done the job that it was designed to do.

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Your outdoor sign is often the first thing a potential customer sees. Your sign should be…

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