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Sam's Signs San Leandro: What No One Is Talking About

I remember driving from Windsor, Ontario to Detroit, Michigan, and coming across a 30-foot tall tire with a cartoon character standing next to it. The very first time I went to buy tires for my car, I decided to try the brand represented by the tall tire. What prompted me to make that particular decision? The signage had made an impact. It had done the job that it was designed to do.

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Your outdoor sign is often the first thing a potential customer sees. Your sign should be sufficiently bright and conspicuous to attract attention (without being garish), and sufficiently informative to let prospective customers know what you are offering.

Where to advertise outdoors

Outdoor promotion is not just about massive billboards on the side of the road. There are poster sites, and sizes for all budgets. Choices will be driven by how well you understand your target market. If your target market is largely defined by geographical location, a few well-chosen poster spots, and advertising signs in your area could raise your business profile, and sales.

Transport networks provide excellent opportunities to get outdoor exposure for your business. Advertising on buses, trains, taxis, and at airports are all highly visible. Amongst key advantages of these are, that they can put your advertisement in front of a captive audience. Advertising on public transport (Busses and taxis) is ideal if you are targeting business people and commuters in your general area.

Outdoor advertising in shopping centres catches your potential customers while they are in shopping mode. A good poster campaign, running in conjunction with a promotion, can encourage shoppers to buy your products there and then.

Creative posters and outdoor campaigns

A key factor for any outdoor advertising campaign is the length of time the audience will have to view the advertisement. A roadside billboard has to convey its message in seconds, (remember you are targeting eyes from a long distance), while other sites, such as station platforms, buses, and taxis can be looked at for longer periods. Roadside posters should be constructed in as simple a manner as possible (Distance is a very important factor). Clear images and fewer words, here can convey your message most effectively.

Advertisements that will be viewed for longer periods, allow you to convey more information to your target. Details of specific promotions (Special rates or dates etc) a call to action (political or environmental slogans) and contact details can be included. Remember, it is essential to send out a clear, and simple message. Most people do not want to read a complex, long message on a poster. Colours should be bold, and the advertisement should be easily visible from a distance. If you signage carries subtle humour, include strong images, or uses wordplay, it will make an impact, and make your message hit home.

Remember, whether you use a small poster, truck side, Large Format Roadside TV or the entire side custom signs san francisco of a building, you never get a second chance to make a first impression, so give this important marketing decision a careful attention.