What does the term connect brand mean within a company's marketing?

[Axad]

Connect brand refers to a branding strategy that focuses on building an emotional connection between a company's brand and its target audience. This Company Marketing approach seeks to create a sense of familiarity, loyalty, and trust among consumers by leveraging various communication channels, such as social media, advertising, and customer service. The ultimate goal of a Connect Brand strategy at AXAD is to create a lasting relationship with customers that goes beyond the transactional aspect of a purchase and fosters a sense of community and belonging around the brand. visit at website: https://www.axad.com/