Apple debuts AirTag for easily tracking your lost items like keys

[ritcha filterfar]

Apple (AAPL) has finally revealed its long-anticipated AirTag tracking devices. The gadgets, which wirelessly connect to your iPhone, are meant to be physically attached to items like keys, purses, or wallets so you can easily find them if you lose them.

The AirTags, which will be available for $29 on April 30, communicate with your iPhone via its built-in U1 ultra-wideband chip and the FindMy network to let you know where they are in the real world via your phone's FindMy app. The app will provide you with on-screen directions including your distance to your lost item. You can also tap a button in the app to make the tracker play a sound to home in on your item.If you've got a few items you want to track, Apple will sell a four-pack for $99.

Also on Tuesday, Apple unveiled an incredibly thin new iMac, a new iPad Pro with a high-powered M1 chip, and a new Apple TV 4K.

Apple emphasized that the new AirTag keeps location data private and secure, saying it does not store location data or location history inside the AirTag. "AirTag is also designed with a set of proactive features that discourage unwanted tracking, an industry first," the company said in a product announcement.

AirTags are similar to trackers produced by Tile, which sells its own devices for $39 for a pack of two small trackers or $59 for a pair of larger, more robust trackers. Tile has an acrimonious relationship with Apple and has accused the company of anticompetitive practices due to its app location requirements.

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