Elon Musk wants Twitter users to pay to be verified. It could create a new set of headaches for the company

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Elon Musk wants Twitter users to pay to be verified. It could create a new set of headaches for the company

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In 2009, after Twitter was sued by then-St. Louis Cardinals manager Tony La Russa for being impersonated on the platform, the young company introduced a new feature: a blue and white check mark.

The check indicated that Twitter had verified the accounts of artists, athletes, government officials and agencies and other public figures. The option, which kicked off with plans to verify the Centers for Disease Control and Prevention, was presented as protection for individuals at risk of having their accounts fraudulently imitated and as a benefit to all users — a means of letting people know they could trust information being shared by prominent figures.

It soon became one of the platform’s signature features, copied by rivals like Facebook, and created a new kind of cultural cachet for those who received it. Now Twitter’s new owner, Elon Musk, is looking to overhaul the way verification works, with the potential not only to change who gets a coveted blue check mark, but also to create new headaches for users in spotting fake and fraudulent activity on the platform.

Musk confirmed this week he’s working to launch an updated version of the company’s Twitter Blue subscription service in which any user can pay $8 per month to get or remain verified. The world’s richest man has also used populist language, framing the move as a way to break “Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark.”