What is the big huff about Discounts & Cashbacks?

[mobycashback]

Well the first thing is to understand the difference between these 2 products. There is a lot of confusion created by retailers to mask one with the other and they have reasons to do so.

 

The retail industry is divided into 3 main type of offers

 

Discounts -  

 

Discount is when a brand shares their profit with you, a) It’s a large value b) Its instant gratification as you can see before you buy c) But it’s a notional value d) There is no real money coming back to shopper ever 

 

Quite simply this we what we come across most of the time and this is what we try and compare every other offer to. The first thing is that discounts in terms of numbers are the largest i.e., 50% off / 70% off, they are the largest pullers for shoppers to consider. Lets call them the ICE CREAM ….

Then the 2^nd best thing is that they are Instantaneous Gratification, i.e., you get to see what you are saving before you pay in your cart. Lastly the formula is simple you get a code from somewhere or nowadays simply at website check out and apply it to get this huge saving. 

 

This is when they say the retailer is sharing their profit with you, but here the part you didn’t you

 

So you buy a pair of shoes for 10,000 and save 30% off to pay 7000 Rs, great feeling you saved Rs 3000 !!

But did you get these 3000 in your wallet to spend as you like, NO

What if I told you that the brand only wanted Rs 7000 from you in the first place, would you believe that?

 

Sometime when brands give you “cashback “ as cash or points in their wallets that is restricted to be spent on their products ONLY, that also is Discount with just different name as cashback, but what really is a cashback.

 

2. Cashbacks

 

Cashback is when an “advertiser” shares their revenue earned from the brand for sending you there, back with you as cashback. 

1. a) It is a smaller number i.e., 2% - 5% - 15% to max 20% about. b) It is never instant as real money follows post validation only. c) This is real cash and not notional, can be spent on anything . d) The money typically credits within 60-90 days in your chosen E-wallet /Bank ac. You don’t need ANY codes etc. to apply here as your “coupon click” itself ‘tags’ your visit to (Moby) us.  

 

This when any advertiser shares actual cash profit with you for shopping via their channel. So I am an advertiser or sometimes called a Coupon publisher online and all I do is gather coupons from all sorts of brands, which are nothing but tagged links that offer a commission for sale, that I show to my users. So imagine brand Adidas gives me a coupon ( tagged link ) and says if I can have my audience click via this link then the brand would pay me say 15% of the Billing. So I place the link on my channel Mobycashback, you happen to pass buy and see the Upto 50% discount + 10% Exact cashback and click to shop. This tags your visit to Adidas and the brand knows you have come via Moby coupon. When you use any adidas discounts on website, that gets covered in the “upto 50% off “. Like in the case above, when you pay the final 7000 Rs, this is when the chain reactions start. The brand confirms a 15% commission to me after 60-90 days, if you don’t return the product. I keep the 5% and confirm a 10% Cashback to you ! Now this is real money that will credit to your Ewallet account, and you may use in anyway you desire, so therefore it can only be paid once your return/exchange period expires, i.e., 30-35 days. Then the brand takes another 10-15 days to validate in their system that you have not returned the purchase. On such validation we credit you the cash in your E-wallet. 

 

The simple analogy is that shoppers get pulled by discounts and just a little bit by the Extra Cashback. Something like when you go out for an Ice cream, which in our analogy is the Discount, the Tasty chocolate sauce served with it, is the cashback !.....

 

3. Buy1Get1

 

Another story which again is combined with above 2 sometimes. Brands have extra stock that they know is not going to move, simply combine it with products at full price. 

 

Another concept they must make fly -  

 

on Moby you get to shop almost anything…. any brand any product, just use our search function. And really you don’t have to pay via Moby / you don’t have use points via Moby / you don’t have to buy our brand Moby  —— All you need to do is just click via our coupons and they simply tag you with our name, so when you shop of that relevant store, they know that we sent you and pay us a commission of which we give you 80% as cashback ! remember we are not tracking you, i.e. we can’t see or know what you shop and pay, we have only “tagged" you for that store. So, when you shop at the store, they will tell us what you spent and bought.

 

after and along these broad concept, we will keep talking of great products in different categories & how one can buy them.