7 Powerful Seo Link Building Strategies For 2021

[Atilano Cooley]

We won't be sharing or exploring black hat tactics in-depth. We wouldn't want to give them any exposure as they are not tactics that we believe should be used, especially unless the risks are very well understood. Most paid for links end up coming from sites that are not topically aligned, that have a high count of outbound links, and are generally low quality. Using paid links is, in the opinion of many, lazy link building. When you earn a link, a third party is actively taking the decision to do so, meaning they are linking because there is a reason to do so; that adds value to their own audience.

If you’re having a casino business, don’t go and interview a microbiologist. Only search for people who have expertise in the same playing field. Guestographic method – this is something Brian Dean has suggested. It follows the same principle as guest posting, but instead of lengthy posts you share infographics. As before, reach out to people in your niche and offer them to feature your infographics on their website and the image will contain a link that goes to your website. For example, a lot of SEO influencers like Brian Dean search for broken links and suggest webmasters to replace them with a link to their website.

Sponsoring a local sports team, meetup event, or conference, as an example, is also a tactic that is fairly commonly used to build links. Despite being a tactic that was done to death a few years back, expert round-ups can still be a great way to earn links. If you have the resources to do so, launching interactive assets and tools can be a fantastic way to earn high-quality links from the press in impressive numbers. Aligning more to traditional PR tactics, yet still, a way to land coverage and earn links from the press, you can poll the public through platforms such as OnePolland Pollfish. Using link earning tactics is a way to gain a competitive advantage and land links that your competitors could only dream of — and that they will struggle to replicate.

So feel free to use the search strings above to bring up resource pages. The more links a page has, the more likely one of them will be broken. Instead of straight-up begging for links, with Broken Link Building, you add value to someone’s website.

Because if you’re worth a mention, your website is probably worth linking to as well. According to a 2016 survey conducted by Moz, resource page link building was the second most popular link building tactic around. Make link placement easy for prospects and identify or write the anchor text for them. Contextual links have a higher SEO value than links that appear in the footer or sidebar of a web page.

So while we don’t often employ this tactic for our clients, that doesn’t mean you can’t do it yourself. So even if you do manage to catch the webmaster’s attention, the link you gain from this type of approach won’t be worth your time. Writing is my passion and my aim is to spread authentic and up-to-date information. I usually write on Artificial Intelligence, Internet Technology, B2B Marketing Strategy, Business & Finance, CyberSecurity, and Blockchain. In this post, we are going to look over some of the most successful link-building strategies you'll actually benefit from.

This is unlike guest blogging, where a new article is written. With the plethora of start-ups emerging every day, adopting link building strategies is imperative. Not only does the business become reachable, but it also helps establish it as an authority. Have you ever wondered how brands gain a competitive edge and establish themselves as authorities? Are you pondering how your business can enhance its online visibility? And now, you’re probably wondering what is link building and how do you include it in your marketing strategy.

Usman Akram at Unlayer.com and Linkbuilder.io used guest blogging and got a 500% increase in organic traffic. When you have just started a business, you have more reasons to worry. However, with proper knowledge and assistance, you can significantly curb your worries and find more ways to push your business forward. With the strategies mentioned above, you give your startup such benefits. Make sure you give your business the advantage of link-building practices to give your competitors a tough fight and your company a prosperous future. Create your own article that is better than that of your competitors (longer, expands on a topic they covered only briefly, etc.).

That’s why backlinks remain Google’s go-to ranking signal. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page. Whether it’s writing new content to publish on another website or getting websites to insert your links on existing content , there are endless ways to get links pointing to your website. AbdulGaniy Shehu, founder and lead content strategist at Your Content Mart, says that this tactic led to a 36% MoM growth in organic traffic by 36%. His Skyscraper page also ranks for more than 800 organic keywords and sees approximately 3300 visitors a month, with conversions at 20%.

And yet, here we are in 2021 and all the link building practitioners that I’ve talked to still consider guest blogging to be one of the most effective ways Backlinks 2021 to build links. However, you shouldn’t ignore this group of link building tactics entirely. Each of them can actually be quite beneficial for your online business for reasons other than acquiring links. Are you wanting them to add a link to an existing article, cover your story for the publication they write for, accept your guest post proposal?