What The Latest Media Consumption Statistics Inform Us About Our Screen Time

[Holley Roland]

The swap to digital material is encouraged by numerous factors but convenience remains at the top of the list. Continue reading for more information.

Nowadays, media consumption research indicates that the popularity of online media and social networks platforms in particular is largely owing to the enhanced solutions that these platforms offer. First of all, the majority of people find that meeting individuals and exchanging insights is a lot easier and more comfortable online, which is the reason why most our social interactions have now moved online. In fact, social media even redefined and reformed users' social circles as they have been broadened to encompass individuals they meet or follow on social networks. The ease of admittance and user-friendliness of these sites or apps drew in and continues to draw in individuals from different demographics as social media can be utilised for different functions. Though these networks were initially meant for getting to know brand-new individuals, the activist shareholder of Televisa would agree that social networks platforms are now also used for commercial functions, from advertising and marketing to improving B2B or B2C communications.

No one can reject that the era of digitisation and the emergence of social networks platforms totally altered the media landscape but the method media is taken in today considerably depends upon other crucial elements such as age and background. For instance, the most recent social research studies have revealed that individuals in retirement still choose conventional media outlets like newspapers and televised content. The same can not be stated about younger generations who prefer to take in online material through their mobile phones or tablets. As such, in order to genuinely understand how media is taken in today, one ought to look at media consumption by age. In this context, the activist investor of Sky would likely agree that boomers media intake would look very different when compared to gen z media consumption. This is just because more youthful generations are understood to prioritise comfort and high customisation, which is why online outlets remain their main source of media intake.

Though there is a need and an audience for conventional media channels, the majority of people would concur that traditional media outlets are currently being outcompeted by digital alternatives. For example, if one is to look at news consumption across social media in 2021, it will soon become obvious that digital offerings are the more prominent alternatives by a mile. Beyond this, the activist stockholder of Liberty Media would confirm that the rise of streaming services made certain traditional outlets appear out-of-date as they lacked the intuitive interfaces and high customisability elements that online streaming platforms offer. It is for these factors that a lot of conventional media outlets have actually invested in having an online presence over the past couple of years in order to stay relevant and competitive. Even the off-line content that media companies offer has actually been optimised to meet a growing market demand and accommodate rising consumer trends.