Why The online Movie Rental Market Share is growing and Why the traditional Video Rental Store is being Eliminated?

Have you ever wondered why companies like Blockbusters are having such a hard time? It's because choosing movies from a store is not as convenient as it once was. Today many people will find it much more convenient to rent a movie online, and that means that the online movie rental business is taking a bite of the market share for companies that actually have stores. Just think about it, which might you rather do? Come home from work, take care of the kids, make dinner, clean up and then face traffic again to go rent a movie, or worse yet have to face traffic just to take a movie back, therefore you don't get penalized with late fees.

The truth is that choosing movies online has become much more convenient. In this process, all you have to do is read through the titles from the comfort of your computer desk, choose a few titles, rent them and then obtain movies in about a day, or along with this, download them to your hard drive in about an hour. Plus you have the added benefit of finding movie titles that you could never find in a video store. The store is simply not big enough. On the other hand an online store, will have hundreds of thousands of titles for you to choose from, and all of them have been easily categorized.


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Any way you look at it - choosing - online is far more beneficial than choosing from a store. The online space leases are also less expensive than the video store space leases, by about half, and usually don't have any type of late fee. This means you can watch and re-watch movies to your paper hearts content before sending them back.

The only draw back to the online store is that you generally have to be a member, but membership fees are very small, and there are many services added with your membership fee, plus most online stores will give you a free trial period in which you can see if the service is one you would like to keep.

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