Qu'est-ce que les consommateurs préfèrent dans les achats en ligne ?

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As digital shopping sites take the world by storm, it is becoming apparent that technology is sweeping the world like never before. Shopping sites are truly revolutionizing the concept of shopping and becoming a one-stop destination for shoppers. But what do customers really expect from online sales sites? Here is a compilation of 11 things they desperately want in an e-commerce site.   

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Variety

Les clients aiment les variétés. Ils veulent différents choix de produits et fonctionnalités en un seul clic de souris. Surfer sur une variété de produits procure du plaisir aux consommateurs et les incite à magasiner davantage.

Barre de recherche

La zone de recherche permet aux utilisateurs de rechercher dans le catalogue par type de produit, nom de marque, numéro d'article et autres mots-clés. Cela fait gagner beaucoup de temps aux utilisateurs et les aide à trouver les produits souhaités sans faire beaucoup d'efforts.

Information

L'information est comme la richesse et les clients l'adorent tout simplement. Les détails concernant la taille, le poids, la couleur, les matériaux et la compatibilité de la marque sont toujours appréciés par les clients et fournir des informations pertinentes peut inciter les propriétaires de sites et les entreprises à rester longtemps dans leur entreprise.

Photographies

Des photos de produits ou des images visuelles accompagnées d'informations les rendent crédibles. Tout comme les magasins traditionnels, où les clients peuvent voir ce qu'ils achètent, ils s'attendent également à ce que les sites de commerce électronique fournissent des photos de produits.

Expédition rapide

The online consumer wants immediate delivery of products as soon as he orders them. Generally, online sales sites have 3 to 4 working days to deliver a product expected by customers. Competent e-marketing is all about placing and delivering orders instantly to provide customers with a satisfying online shopping experience.

Reviews and comments

Feedback and reviews from past customers make a big difference to new buyers. They expect sites to feature reviews and reviews of a particular product.

Discounts

Many shoppers simply shop online to get great discounts, at least for bulk purchases. Free shipping offers entice them to shop, too. Seasonal discounts during festivals or New Year are mainly provided by e-commerce sites and it is a great welcome for users as it helps them to save money. Coupons and gift cards also work wonders for shoppers and they get into the buying groove.

Good customer service

Customers want e-commerce sites to provide top-notch 24/7 customer support services. Online chats, hotlines, toll-free phone number, prompt response to email complaints are what every customer wants these days. In fact, a company is judged how good or bad it is based on the customer support services it provides.

Easy payment process

Shopping carts, short online product purchase forms, simple checkout processes are desired by users. This makes shopping online much easier for them.

Presence on social networks

A social media presence on various platforms earns consumer credibility and boosts sales. Social networks like Facebook, Twitter, Google+, Linkedin are safe bets. Through these channels, businesses can communicate with potential buyers and persuade them to buy.

Announcement of novelties

It can be anything like emails, newsletters, advertisements that customers like to know what is coming in the market and what products are being launched. Therefore, they expect e-commerce sites to keep them up to date with the latest happenings.

Customer satisfaction should be the first priority for any business and online shopping is no exception. It starts with customers and ends with them.