Membership Websites Build Sustainable Walk away Income

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How do you create a walk away, passive income online? The truth is that once you sell to someone online, they rarely come back again. It's less a result of your business or your product as much as it is a strange part of consumer psychology -- unless we're absolutely taken aback with a product, we're highly unlikely to buy more than one copy today. This holds especially true for web marketers, where the objective is to sell just one product to as many people as possible.

The thing is, people don't always shop this way. While it has been lucrative to target the masses with just one product, there are other massively successful methods whereby to approach online business. The ultimate form of these is by way of a registration based or membership Website. This process has several major advantages over the one-item sales method:

Firstly, it includes you access to a recurring group of customers. Instead of investing time every month into chasing down a massive crowd of clients, the registration system makes it much more lucrative to gather a considerable group of repeat customers, and then continue to offer them more and more information by way of a recurring service Membership strategy for nonprofit. This way, you wind up with a sizable income every month from registration fees. The best part is that these payments don't stop. Once you've built a membership base, provided you keep them satisfied and impressed with your product, you've got them buying from you for as long as you want.

Secondly, by building a large group of customers, you open yourself up to a wide range of cross-marketing opportunities. Seth Godin, one of the world's most renowned and celebrated marketing experts, calls these types of groups a 'Permission Asset. woul

What is a permission asset? It's simply several grouped individual who give you its permission to market to them. This form of marketing is more powerful than any advertisement, SEO, or aimless email list. When your customers have previously bought from you, you've won half the battle. The other half lies in keeping that audience happy -- through extra content, exclusive offers, and a never-ending stream of value and information. Treat customers well and you'll gather a massive marketing asset for any of your future, related projects.

There's a flip side to this. When you disappoint these customers, you're unlikely to retain them. The good thing is that this isn't likely to happen. With the cost of custom content being within the reaches of even the bootstrap marketer, it's easily possible to run an interesting, remarkable registration based forum or website through outsourced content. If this is a passion project for you, you may not even need to outsource. The real beauty of developing registration websites is that there's literally an unlimited selection of audiences out there, many that will undoubtedly possess some of your article topics and interests. So -- why outsource when you love what you do?