Marketing Used Cars to Women: Utilizing Social Media Marketing Tools

[Micheal Jorden]

Marketing used cars to women capitalizes on an original problem: How can used car dealerships create appealing marketing campaigns targeting women? To deal with this question used car dealerships have to ask the following questions:

· Which used cars appeal to women?

· How can we utilize power of Social Media Marketing to produce innovative campaigns that will appeal to women?

Used Car Dealers first have to honestly ask themselves that question and since I already just work at a Used Car Dealership and after input from conversations with this salespeople this is a short set of used cars that appeal to women:

Used Cars that appeal to women

· Volkswagen Jetta

· Volkswagen New Beetle

· Mercedes ML Series

· Mercedes CLK Series

· Mercedes SLK Series

· Mini Cooper

· Ford Mustang

· Honda Civic

· Nissan Versa

· Nissan Altima

· Honda Accord

· Acura TSX

· Ford Escape

· Mercedes C-Class

· BMW 3 Series

· Jeep Liberty

· Toyota Corolla

· Scion TC

· Cadillac CTS

· Honda FIT

· KIA Sol

· Range Rovers LR3

Now that people have our list, let's move to the clear answer the next question: How can we utilize power of Social Media Marketing to produce innovative campaigns that will appeal to women? As a marketer, this question can be fun to answer. Consider the question: Which social media marketing sites appeal to women? Here's my short list:

· Pinterest

· Facebook

· Twitter

· Instagram

· Yelp

This list is short and to the point. Now, lets answer the original second question: How can we utilize power of Social Media Marketing to produce innovative campaigns that will appeal to women? Answer: Produce a Pinterest Test Campaign.I've been uploading images of cars, based on my coworkers and sales agents, are cars women like. Those pics then have links back with their corresponding site page for those vehicles.

Twitter Marketing Experiment - Inbound Marketing - More than 50% of Twitter users are women - Opportunity

Utilizing Twitter for Used Car Marketing presents an original challenge. I've completed two Twitter Test "Blast", if you'll and success on this kind of social media marketing medium. With Twitter's 140-character limit, this presents an original challenge and I involve some marketing campaign development questions:



With 140 a figure limit, what's the very best messaging that will appeal to women which can be available in the market for a used car purchase?
What Hashtags could I personally use?
What keywords should I include in the tweet?


These are all valid and interesting questions and before I make an effort to answer them based off our experience, with these two experiments this is exactly what I've learned. Remember, Twitter is a discussion and you wish to be useful Top Smm Panel. Don't just tweet issues that don't have any relevance. Using Hashtags lets you target an audience or target a subject. Be specific and eliminate unnecessary wording. And by all means: Don't participate in Push Marketing. An easy tweet in regards to a used car for sale and a connect to an image doesn't work with Twitter. I understand my account was hacked and I'd to change the password. Lesson learned.

Used Car Dealerships have to take the time to develop thoughtful Twitter campaigns. The campaigns have to appeal to women's negative car purchasing experiences. This is an approach that I've want to use, by empathizing with women's negative experiences at car dealerships and building an ongoing conversation: trust can be built over time. And insights can be learned. I want to take some time in creating a clever Twitter Campaign.