How To Market Your Consulting Business Using Social Media

[Micheal Jorden]

Introduction

In another of my earlier articles, I mentioned the significance of social media when marketing your consulting business. I believed it could be worthwhile sharing a few of my own personal experiences in this regard.

Website

Barring your personal personal interaction along with your clients, this is your ultimate weapon for winning mandates. Your clients will visit your website to see your offering and find out about you. Everything you do on social media needs to have the best goal of getting people to go to it - due to this, it is crucial that the website:

• is professional and portrays your products and services clearly and succinctly
• has contact details where clients can reach you, preferably both a telephone and email address
• is linked from your social media tools and also displays links back for them

Which social media tool to utilize?

LinkedIn

For any professional services business this should be your priority. LinkedIn enables you to put down your CV in detail, plus you can cause a typical page specifically for your business. What better way to portray your expertise in your field and, at once, promote your organization?

Think of LinkedIn as your most formal marketing effort. Folks are on LinkedIn primarily for business related matters, so you need to tailor your approach accordingly.

Blogging

Blogging is a good way to advertise your expertise and knowledge. Remember the next:

• You can be quite relaxed and personal along with your blogs
• As a general rule, don't write long blogs. People desire to be engaged, in short, meaningful bursts
• Use your blogs as an intro showing people how clever you are - provide them with sufficient to want more; hopefully that will drive them to your website where your entire services are presented
• Don't use blogging as a selling tool, by itself.People will soon be delay hard-sell on your blog

Publishing articles, like that one

Use Ezine and industry-specific forums to publish formal articles that showcase your expertise. Share information that will be useful and don't hesitate that you will be giving this away free of charge - it will soon be appreciated and will soon be another way to obtain people engaged with you Facebook Ads Consultant. If your articles reveal that do you know what you are speaking about, people will be more likely to activate with you.

An essential indicate bear in mind, however, is that articles tend to be more formal than blogs. Think of them more as an expert reference point as opposed to an informal teaser.

Twitter

If LinkedIn is formal, Twitter is casual. Here is the opportunity showing your personal side and you are expected to take part in a social fashion. That doesn't mean you can't link your posts, blogs and articles into your tweets, you have to! I do believe here is the least-understood facet of Twitter and how powerful it is often as a small business marketing tool.

Facebook Page

You can cause a typical page for your organization in Facebook. Yes, it will soon be associated with your profile, but you need to use it mainly for your organization marketing. The reach of Facebook and the easy way of creating an advert makes the case for Facebook marketing compelling. Because of all of the data that Facebook collects on people, Facebook adverts may also be highly-tailored to your target audience.

Google+

Google+ is powerful mainly because it is the main biggest search engine on the planet. That means it can be utilized to drive your SEO efforts.

Joining Circles and participating in Hangouts (or starting your own) can help you relate genuinely to a targeted audience.

However, Google+ does require some effort. In the event that you don't put any in, you will likely be staring at a bare screen wondering what all of the fuss is about.

Podcasts, Instagram, Flickr, Pinterest, Vimeo and You Tube

To the extent that images, audio and video can be utilized to market your organization, they are also great tools to use. Creating an instructive podcast or video can be utilized as an individual interaction along with your audience - blogging without writing!

Images and photos are perhaps more suitable for a product-driven business, but creative ways can be utilized to market a services business too.

Conclusion

I'm still tinkering with all the above, plus a few more that I came across (Tumblr is my latest foray). I'm giving each of them some attention, although I'm certain that I'll gravitate to the 4 or 5 that maximize sense for my particular business and audience.