How to Build a Powerful Influencer Marketing Strategy For Your Brand

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Influencer Marketing is thriving in Dubai. A recent YouGov poll found that 3 out of 4 UAE influencer marketing follow some sort of social media influencer, with 29% of them being health and fitness influencers.

Influencer marketing is a kind of social media marketing that relies on the endorsements and product mentions of influencers or content creators with a large social media following who are experts in their field of specialization. Your clients are more likely to buy from you if they see social media influencers recommending your product or service to their followers.

Not convinced that influencer marketing may scale your brand or business?

"According to Civic Science study, 14% of 18 to 24-year olds and 11% of millennials purchased a product within the last six months recommended by any blogger or influencer"

Do you know?

'Influencing,' now ranked seventh among all professions in 2020, is the career of choice for one in every seventh young people, according to a study.

How to build an influencer marketing campaign?

An influencer campaign requires careful targeting and preparation like any other marketing strategy. Even if you give out freebies to everyone who asks or those you already know, you won't achieve strategic success.

"A HubSpot survey found that 75% of customers do not even believe commercials to be truthful. However, 90% of people trust friend recommendations for brands, and 70% do too... The reason is that social proof is effective in marketing, and traditional advertising is losing influence over consumers more and more every day.