How is Product Design A good choice for Marketers?

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If you compare laptops and personal computers, they are two types of designs of the same product -- computers. However, in the past few years, we have seen the market share of personal computers dropped drastically, and using laptops has increased. This is all as a result of simple concept called product design.

Product design is critical in an organisation or for brands, as it differentiates itself from others. You will always distinguish between a Levis and Killer jeans. Or maybe Arrow t-shirts will vary than Vehicle Heusen cenforce 150. This is because the designs and make differs from the others. It is the way you arrange the features and benefits of the product presented to the customer. Sometimes, the design is also an advantage. When individuals were listening to Thrive Box, Sony launched the Walkman, and it was a winner.

The design involved different technology which created the distinction between the two products. Later, Apple modified the concept and introduced iPods which consumed maximum market share. Now, Apple's AirPods are doing the secret. You learn about the advancement under the latest product design courses.

Designs are of various forms. The better the acceptability of the design, the better the brand built for the organisation. Nokia's brand created solely focuses on feedback 'user-friendly phones. ha This became nothing playing around with the design of the product.

Most of all, packaging plays an essential role in designing products as they as the last point of influence and sales point of the company. Impressive packaging can make a massive difference.

The other aspect you need to consider is the investment versus the returns. Sony, long time back. It launched EVILLA appliance that works like Wireless. It gave customers access to internet within homes. However, the device was heavy that people could not move with it. Soon, the acceptability dropped as it was not user-friendly. In matter of months, the product failed.

Product designs instigate consumer behaviour heavily. Some of the best brands in the world like Louis Vuitton, BMW's American Tourister, are only famous for their designs. These brands provide features that cannot be found in any other brands. Hence, brands that invest more on designs and includes the consumers in the process are guaranteed to obtain higher MOTOROLA ROI and would be chosen over competitors on account of its user-friendliness.