ENTERTAINMENT ‘Free Guy’ outpaced a key box office metric this weekend

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“Free Guy” added another $18.8 million domestically over the weekend, a 34% drop from its opening tally.
Known as the second-week hold by industry analysts, this figure indicates whether a film has staying power at the box office. For most films, a 50% to 60% drop is the norm.
In fact, “Free Guy” had the best hold from its first to second week of any film that opened with more than $10 million in ticket sales in the last year.
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