Employee Engagement During These Tough Economic Times

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Before you plan your next post, start using these easy engagement tips to set your pages on fire!

Read on for our favorite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans!

1. Instagram - Boost Engagement & Conversions

50% of Instagram users follow at least one business, the app has continued to grow in popularity since being purchased by Facebook in 2012. Making Insta ideal for communicating your brand's message using visual content - however posting pimped up images is only one part of the equation. If it's engagement you're after (and it is... ), it's important to pimp up the captions that go with those awesome pics!

I've curated the main tips below; if you're after the real nuts and bolts see Aaron's full article at Social Media Today.

Write With an Authentic Tone of Voice - Instagram users aren't expecting a serious tone of voice - they're generally using the app in their free time to look at cool visuals and be entertained.

Include a CTA (Call To Action) - 65% of top-performing brands post on Instagram feature products. Directly instructing people to check out your product or make a purchase can work well on this platform.

Utilize Hashtags - Instagram posts with a minimum of one hashtag generate 12.6% more engagement than those without. Also, I like to use this quick link shortener tool for posts on the fly!

Include Emojis - Almost 50% of captions and pengertian engagement  on Instagram contain at least one emoji. While there's a range of emojis at your disposal, the most popular one is the heart.

Mention Other Instagram Users - It's important to remember that Instagram is a social network. Brands that relentlessly self-promote with little regards to community never do well.

Place Important Content at the Beginning - In a user's Instagram feed, captions are cut off after the first few lines. To see the entire post, they have to click the "View More" button - which they won't if the first few lines are unappealing.

2. Facebook - Boost Engagement, Leads & Sales

Explore 11 of the most effective strategies for enticing your Facebook Followers to get enthusiastic about your page and start encouraging likes, comments, and shares with their closest friends. Facebook is the perfect platform for small businesses to build a relationship with their customers and many are outperforming their big-budget competitors by employing a personalized social media approach.

I've curated the main tips of Andrea's case studies below; if you're after the real nuts and bolts visit Social Media Examiner for her full article:

Move Your Audience to Action - Litographs came up with a fun idea to create temporary tattoos of sentences from Alice in Wonderland. They invited 5,000 people to join the world's longest tattoo chain. This kind of idea is a great way to mobilize your audience and make them part of something special.

Host a Facebook Party - Mamavation is a website that teaches natural wellness and nutrition and champions GMO-free food and products. They have held fun Facebook parties to give away gift certificates and discounts to people who engaged with each post.