Craft Marketing Tip: Picking the Right Craft Show

Usually the biggest factor for a crafter in picking the best craft show is the price of a booth or table. Other concerns include whether the show is indoors or out, whether the organization putting the show together wants to first see work (juried), the attendance history of the show and if those attending will likely want everything you are selling VIPBox. Let's explore some of these issues.

Cost of the Craft Booth

Although your motivation in crafting is expressing your creativity, it's nice to have the ability to make some money on it. Some feel a have to justify the price of the craft supplies and sell enough to pay for these hobbies (or addictions, whilst the case may be). Others look at their art or craft as a business.

Whether this is your first show or you are an experienced vendor, the main craft marketing tip is to learn your break-even point. Knowing this will help you determine how much you can afford to pay on a booth. Like, you make $5 headbands. Let's assume only 2% of individuals attending a craft show will buy everything you have to sell. In the event that you sell to all those 2%, then the attendance to cover a $600 booth fee better be over 6000 people. Do you have the 120 headbands (6000 people x 2% buyers = 120) in stock to pay for the price of a $600 booth ($5 x 120 headbands = $600)?

Bear in mind that the booth cost is just the main money you've spent in preparation for the craft show. There's also the price of the material (fabric) to help make the headbands, food throughout the show, etc. All these expenses, divided by the $5 things you sell, provides you with the amount of items you'll need to sell to break-even.

Indoor or Outdoor Craft Venues

Bad or extreme weather can influence the amount of attendees, that may affect your sales. Wind is often the worst culprit when it comes to outdoor displays. Your booth needs anchoring with heavy sandbags or water jugs. This is because many outdoor parks or locations won't allow digging stakes in the ground. You may want to create an anti-fatigue mat for indoor shows (concrete floors are harder on the back than dirt and grass).

Juried vs. Non-Juried Craft Shows

Allowing the show organizer to ascertain which artisans can attend a present can be quite a benefit to all. (Juried shows mean you submit an example of work, often as an image, to see when it meets an organization's standard). Juried shows can prevent way too many competitors, who do similar work, from overwhelming a show. If every other booth had headbands to sell, as in the example, it would not please anyone.

People, who sell multiple level marketing products (Tupperware, Avon, etc.) may be business owners, but they're not selling handcrafted items. Juried shows often don't allow or segregate these vendors from crafters. Where does that leave scrapbooking folks, who sell paper, but also sell the creative areas of paper usage (greeting cards, origami, etc.)? Most crafters are proud of their handmade items and don't mind sending an image or two to a leader of a juried show for their particular protection. All things considered, organizers want to help keep their vendors happy.

Craft Show Attendance History

Use caution when participating in a first time (first year) festival or show. That is especially true if the organizer is new at the job. They often don't know how to market the show. One sure sign of trouble is they accept vendors a week before the show date.

What's attractive about first time shows is the chance to meet newcomers to the crafting community. It is also an opportunity for novice crafters to check out the new show as a customer and get a feel for its future potential. It is never a waste of time for a crafter to go to a show. Learn what works and what doesn't by analyzing displays.

Just because an event features a large attendance doesn't mean it is a success for you. Is the focus of the big event on the craft show or something else? Having several things going on at the same time during a present may make more people, but it may also distract potential buyers.

Do Craft Show Attendees Match What You Sell?

When there is a lull throughout the show, ask vendors the way the show is opting for them. Focus on those who sell items just like yours. Are they successful? Have they done the show before and why?

Most shows prefer and many shows insist on just one single vendor per booth. However, having a couple helps with sales, inventory shortage and bathroom breaks. In addition, it helps to pass enough time if attendance is low. You are able to visit other booths during slow periods to see displays and speak with vendors.

Have a selection of items, colors and prices to sell. This can attract a greater market. As a crafter it's your job to present unique items not found in stores. In the event that you see a booth with 100 hats, all with exactly the same color and design, does it speak for your requirements?

Picking the best craft show means more than just forking over the money for a booth. It is determining if the cost will soon be worth your investment in time. Is the booth welcoming? Are prices clearly marked? The best way to learn whether you intend to participate in a present is to go notice it first as a customer and then speak to the vendors. If they are happily selling, discover who is in control and sign up for next year's show.

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