Colour Psychology

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Table of contents

Colour Theory

Colour is determined by the mind

Colour Psychology

Recommended Books

Colour Theory
This is a sufficiently complex (and controversial) topic to be covered in an article, but you want to leave the key elements that could guide or make one understand if colours genuinely have any impact on the psyche or emotions and are therefore likely to change states of perception.design agency

In 1666, the English scientist Sir Isaac Newton discovered that after pure white light passes via a prism, it separates into most of the visible colours. Newton also discovered that every colour includes a single wavelength and can't be separated into other colours.

Because past, other experiments revealed that light could possibly be combined to form other colours. For example, red light mixed with yellow light creates an orange colour. Some colours, such as green and magenta, cancel each other out when mixed together and result in a white light. If you've ever painted, then you've probably noticed how certain colours can be mixed together to produce other colours.

“Given the prevalence of colour, you might expect colour psychology to become a well-developed area,” noted researchers Andrew Elliot and Markus Maier. “Surprisingly little theoretical or empirical work has been conducted currently on the influence of colour on psychological functioning,1 and the work that's been done has been driven primarily by practical concerns rather than scientific rigour.”

Despite the overall not enough research in this area, the thought of colour psychology has turned into a hot topic in marketing, art, design, and other fields. Much of the evidence in this emerging area is often purely empirical but researchers and experts have made some important discoveries and observations about colour psychology and its impact on moods, feelings and behaviours.

Colour is determined by the brain
Whenever you look at a coloured object, your brain determines its colour in the context of the surrounding colours. The feeling you obtain whenever you look at bright complementary colours next to one another is a radiant or pulsating effect.

It seems like the colours are moving far from each other. It's brought on by an effect called colour fatigue. Whenever a colour hits a portion of the retina good enough, the optic nerve starts sending confusing signals to the brain. This confusion is intensified by the complements. Mixing bright complementary colours draws attention but should be combined with restraint.

The effect is disconcerting and could make your eyes feel like they've been shaken. Do the next experiment: Stare at the centre point of the corner area for 30 seconds.

Then close your eyes or look at a bright wall. What would you see?

Colour Psychology
Our personal and cultural associations affect our connection with colour. Colours are perceived as warm or cool due mainly to long-standing (and often universal) associations. Yellow, orange and red are associated with the warmth of the sun and fire; blue, green and violet with the coolness of leaves, sea and sky. Warm colours appear nearer to the viewer than cool colours, but bright, cool colours can overwhelm light and subtle warm colours. Using warm colours for foreground and cool colours for background enhances the perception of depth. Although red, yellow and orange are generally considered high colours and blue, green and most violets are low tones, the brightness, darkness and lightness of a colour can alter the psychological message.

While a mild blue-green appears to be tranquil, damp and cool, a bright turquoise, often associated with lush tropical ocean scenery, will be more exciting to the eye. The psychological association of a colour is often more significant compared to visual experience.

Colours act on both the human body and the mind. Red has been demonstrated to stimulate the senses and increase blood pressure, while blue and light green has the alternative effect and calms the mind. For this reason doctors'gowns are generally of those colours. People will in truth gamble more and make riskier bets when sitting under a red light, in place of a blue light.

That's why Las Vegas is the town of neon red. For many people, one of the first decisions of the day concerns colour harmony. What am I planning to wear?

This question is answered not just by selecting a style and fabric suited to the growing season, but additionally by making the proper colour choices. And it continues from there. Whether you are designing a fresh kitchen, wrapping something special or developing a bar chart, the colours you choose greatly affect your end results. How often times perhaps you have taken a breath whenever you see a rose bed entirely bloom?

Almost certainly the gardener arranged the flowers according for their colour for an extra vibe. Perhaps you have seen a film the place where a co-ordinated colour scheme helps the film develop a world unto itself? With a little knowledge of good colour relationships, you may make colour work healthier in your organization graphics and other applications. Colour is light and light is energy.

Scientists can see that actual physiological changes occur in humans when they're exposed to certain colours (vibrations). Colours can stimulate, excite, depress, tranquilise, increase appetite and develop a sense of warmth or coolness. This is called chromodynamics. There are many stories in regards to the psychological ramifications of colour such as when a paint company executive received complaints from workers in a blue office that work was too cold.

When offices were painted with a warm peach, the jumpers came off even if the temperature hadn't changed. I myself have experimented with pink cardboards showing how the influence of a colour can influence momentary physical strength.

The illusions discussed below will show that sometimes colour combinations can trick the viewer, sometimes in techniques work in your favour. They can also cause unfortunate effects in your graphics, so make sure to watch out for these little pitfalls.

Sometimes colours affect each other in unexpected ways. For example, most colours, when placed alongside their complements, produce vibrant, electric effects. Other colours, in the proper combinations, look quite distinctive from everything you might expect.

But probably the most striking colour illusions are those in which identical colours, when surrounded by different backgrounds, look like distinctive from each other. In a related effect, different colours can look like exactly the same colour when surrounded by certain backgrounds.

In the image below, the center is exactly the same colour, but as the surrounding areas are markedly different on the other hand, it seems to our eyes they are different. Just like a colour will look different in different environments, two similar colours will look identical under some conditions.