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Are you aware of the great need that every person secretly harbors within? It is often denied because we are taught to be self-reliant and rugged individualists. The need: someone to trust, a best friend to turn to at any time, and feel confident in his/her presence. Why? Because often we have to express what we are feeling. We always need good listeners.

Psychologists and therapists of every stripe tell us of the supreme importance of having friends, a social circle to rely on and relate to. In fact, many will say good friends are more important than any vitamin you can take.

How can we consciously build a strong network of friends? Over the years, I have found four key concepts that anyone can develop and work on that result in filling this vital human need for interaction. I call them the four A's. Master them and you will grow in wisdom, friendships, and happiness.

1. Attention. We are led to believe that only children constantly seek attention and we hear people say that frequently. The truth is we all want attention--by the right persons, at the right times, and in the right places. How we give attention, with respect, warmth, and sincerity is at the heart of building relationships. Using a person's first name, nickname, or title may be appropriate as a starter (greeting someone with just a Hi is not the same as Hi Barb).

However, think of all the other ways you can give attention: a telephone call, a greeting card, a gift, flowers, a visit, a smile, a ride, a letter, a compliment, even a loaf of bread. There are endless ways to give attention to others. Being alert as to how and when is a key in building relationships.

2. Acceptance. Accepting others as they are, not as we want them to be, is an inner decision that shows clearly in our outward demeanor. Because you may not like long hair, body piercing, baggy pants, or wrinkled clothing or someone's looks, is no reason to dismiss them as not up to your standards. Treating someone as a second class citizen, sometimes even unknowingly, is often displayed and picked up intuitively by others in nonverbal behavior.

We all want to be accepted for who we are at this time in life. How do we show acceptance of others? With a genuine welcome--a hug, smiling eyes, a warm handshake (with the nondominant hand on the top of the recipients'), and/or the hello with name. Acceptance is also shown by inviting a person to join a conversation, a group, or an organization. The key is finding ways to express "we are equals." Sometimes, just your presence alone, without a word spoken, sends the message.

3. Affection. How we show concern, caring, compassion, and love is perhaps the most critical factor influencing how we feel about others. It is at the core of establishing meaningful relationships, and equally important, reflects how we feel about ourselves. The need to feel loved is present at every stage of development and beyond. The elderly, often isolated and marginalized in society, have a special need for affection and to be touched.

Affection can be shown in numerous ways from saying "I love you" to giving a helping hand in the worst of times. A thousand acts of kindness can send a thousand messages of affection and then some. Remembering the great impact that kindness has on feeling that someone cares and "I am important" is of paramount importance in bonding and relating.

4. Appreciation. The American philosopher William James, the most influential thinker of his time, said "The deepest principle in human nature is the craving to feel appreciated." In part, this brings us back to the role of attention since showing appreciation for and what others do is to give recognition for what has been accomplished. We all have loads of people we need to thank and show appreciation to for all they have done. Developing awareness of what others accomplish and sincerely showing appreciation will cement any relationship.

Think about writing appreciation notes or letters or if possible to deliver face to face your appreciation for something a friend does. You can appreciate the work, time, talent, treasure, kindness, and goods that others give in the service of others.

In summary, the bottom line is this: there are literally hundreds, if not thousands, of specific behaviors that can be fashioned to meet the conditions of the four A's. Next to understanding these four factors that guarantee the development of strong interpersonal relationships, you need to create the specific actions that will fulfill each of the needs.

Let your creativity be your guide. Building friendships and maintaining them takes commitment. Think long and hard about the many ways you can deliver the four A's. Make it one of your goals to become an expert at it, and you will benefit more than you can imagine in meeting your own secret need for social relationship.

When Dr. John Stith Pemberton created a cool and refreshing drink in Atlanta, Georgia on May 8, 1886, who would have known that he was producing one of the most well-known products in the world? When he sold his creation at his soda fountain, he named it because he thought the two C's would look good together, thus giving birth to Coca-Cola signs.

Throughout the years, Coca-Cola has produced a huge variety of artwork and ad campaigns. Each successive generation added their own particular twist to the marketing, reflecting the passions of the times. Coca-Cola has created a timeline of collectible items which have been consistently collected by memorabilia hounds around the world.

Haddon Sundblom originally created the iconic image of Santa Claus drinking from the trademarked Coca-Cola bottle. This image was used regularly from the 1930s through the 1960s. But it wasn't retired as the legendary Santa image still appears regularly at Christmas on ornaments, marketing items, and Coca-Cola billboards and signs.

The soft drink from Atlanta and its red stripe have spawned many memorable slogans and jingles through the years. The Christmas advertisement with races singing together over the beverage, the computer generated polar bears and Santa toasting happy children with "The Friendliest Drink on Earth" are only a small percentage of the enduring images associated with the beverage.

From time to time different famous celebrities have been associated with the Coca-Cola campaign. Their contribution in making this drink popular among the masses cannot be overlooked. Spoke-animals also had a major role to play. In 2003, polar beers rgb led şerit incelemesi were introduced in the campaign and the concept was a big success. People just loved them.

The vast amount of advertising that the company produced over the years has led to a huge amount of collectible material being available. Coca-Cola has become a product which transcends generations and has inspired many collectors. Die-hard collectors insist on signage from all eras to be in mint condition. There are even books published on the values of these hot collectibles.

If you are looking to start a collection, start small. Decide on one area or timeframe. Then, focus your efforts on finding items that fit your category. Use online auction sites and forum boards to meet other collectors to set up a support network. Scour flea markets and garage sales for hard to find Coca-Cola signs.

Coca-Cola has become a worldwide symbol of refreshment. The signs the company has used throughout its history represent the happy feeling that its loyal customers feel. Whatever the sign, it will be worth something to someone because it inspires happy emotions of friendship and refreshment.

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