11 Design Principles

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11 Design Principles
While there is much debate about exactly how many design principles you will find (and even what they mean), there are a few that appear regularly and are more consensual. Design principles are some rules that designers can follow when making a composition to create a creatively pleasing and functionally appropriate work.

Desire to of those rules would be to convey the message in the absolute most organised and functional way possible.empresa de design

Beyond all the experimentalism, which is always welcome, it is important to learn this is of the fundamentals, the bases. Every little bit of design features a structure beneath the surface that supports it and helps it be relevant, interesting and balanced. Beyond all the experimentalism, which is always welcome, it is important to learn this is of the fundamentals, the bases. Every little bit of design features a structure beneath the surface that supports it and helps it be relevant, interesting and balanced.

Proportion
Proportion defines an ideal relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it can evoke a feeling of wholeness and fullness

Space
Proportion defines an ideal relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it can evoke a feeling of wholeness and fullness

Size
Size is how large or small something is in terms of something else. It defines importance, creates visual interest through contrast and directs attention.

Hierarchy
Hierarchy is linked to the relative importance of elements in the design. The most important elements should certainly seem to be the most important and vice versa.

Contrast
Differentiated elements in a style should stand apart from each other. One way to make this happen is through contrast. A great CONTRAST – which can be achieved using colour, tone, size, etc – enables you to guide a person's eye of the beholder in an all natural way

Repetition
Differentiated elements in a style should stand apart from each other. One way to make this happen is through contrast. A great CONTRAST – which can be achieved using colour, tone, size, etc – enables you to guide a person's eye of the beholder in an all natural way

Variety
Height+Width=Shape. We all know the fundamental shapes: squares, triangles, rectangles and circles. Less banal or even extravagant shapes can be used to attract attention. You will find three main ones: geometric (mentioned), natural (leaves, people, etc.) and abstract (stylisations, icons, etc.)

Balance
Proximity provides visual unity in a design. If two elements are related to one another, they should be positioned close together. As a result, visual clutter is reduced and organisation enhanced, thus increasing the viewer's understanding.

Alignment
Proper alignment in a style ensures that any element present ought to be visually attached to another. It provides coherence; nothing looks out of place or confusing when a good alignment has been applied.

Movement
Movement guides the viewer's eye through the design. Emphasis and positioning can guide from element to another by focusing and leading where it's most important.

Rithm
The space between elements can cause a feeling of rhythm that can be used to create a variety of sensations, such as for example calm – with a regular rhythm – or excitement – having an irregular rhythm.

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