10 Things You Learned in Preschool That'll Help You With design airpod case

[Trapani Bird]

Devon Carlson, or @DevDogMoney to her TikTok followers, starts off her days in lockdown by jumping on Instagram, cuddling with her dog Martin, and preparing an iced Matcha latte. In between scrolling on Instagram, she browses celebrity mansions and exchanges photos with Sydney about girls' outfits. The #OOTD for her mirror selfie? Sweatpants. Sweatpants. Or panini. Or panoramic.

They look like any other West Coast girlies at first glance. They are stylish and easy-going with endless wardrobes and social media feeds. Beyond the glamorous highlight reel is something much deeper though. The Carslons are sitting matriarchs to WildFlower Cases, a phone-case empire that you've probably seen on your TikTok #ForYouPage in the last few months.

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Devon and Sydney are more than just co-founders of a trendy brand though. They have been the model for Gen Z ever since Wildflower was launched. From vacationing with Bella Hadid for her birthday, hanging out with CR star Kylie Jenner to sitting front row at Burberry, Fendi and Versace, the Carlsons were emerging as stars in the internet age.

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But as the coronavirus swept across the world, putting an abrupt end to girls' enviable youth, the lavish parties were switched out for recap videos of ages past. The girls are quarantining in their Los Angeles homes. Sydney in her marbled, green bathroom, MUG beat to the gods and Devon fresh-faced in a worn-in grey hoodie, laughing about the nights she didn't shower while on tour with her boyfriend Jesse Rutherford, frontman of the band, The Neighbourhood.

The sisters' lives now are a complete 180 to where their origin story lies.

Wildflower was started in a bathroom stall. During a family dinner in high school, they went to the washroom and out walked Miley Cyrus in all her post-Hannah Montana glory. Devon, a self-proclaimed Disney Channel stan (who even dressed up like Cyrus' character for Halloween) asked the starlet for a photo. On Devon's phone was a floral-print gold-studded case made by the girls' mother, Michelle. It was no doubt associated with the 2012 style that circulated on WeHeartIt and Polyvore. It caught Cyrus' eye instantly.

"She ended up coming back to our table and told us that we had to start a company. And it was just like, the craziest thing ever being that age," Devon says. "It was a sign just like, 'Okay, your life is about to go in a different direction and take advantage of this opportunity.'"

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when you look super cute on GMA pic.twitter.com/vP2AZyww0A

-- Devon Lee Carlson (@devonleecarlson) April 20, 2016

They ended up giving the cases off their phones to Cyrus, who tweeted a thank you later that night. Like always, the magic happened in the comments section. The sisters, who came up with the name Wildflower on their ride home, began replying to inquiries with their website. Their father Dave stayed up the entire night coding the platform, orders rushing in for stock the family didn't even have.

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Wildflower is now a cultural phenomenon thanks to Miley Cyrus' tweet and the sale of thousands of cases.

The Carlson family was able to quit their full-time jobs within months and focus completely on the business. Sydney chose to work on Wildflower, instead of taking a summer job or intern position like her friends. When the business was growing, Devon dropped out college. Her parents were her professors, calling the experience her academic career at the "University of Wildflower." Equipped with a team of designers Sydney and Devon call family, the duo are the heart and soul of the brand. Their mother was an art school teacher and their father is a graphic designer. Because of the political complexities surrounding it, it's a family-first company. People often shy away from this type of business because they are afraid of the chaos. "I think that we all respect each other very much. And it's rare," Devon says. And I so get that most people don't want to work with their families. But I can't even imagine doing it any other way."

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Devon and Sydney draw inspiration from everyday moments in an art-imitates–life style. It could be a cool pair of pants that someone wears while walking down Melrose Avenue. Or a napkin at the table when friends and family have their weekly lunch outings. "It's just a fun, creative process that's very easygoing, and flowy with all of us. Sydney states that although Dev and me are quite different, we can also agree on many things." "You can see our personalities in the cases."

Despite being identical in many ways, the three-year-age gap between them has made their aesthetics quite different. This is iphone 11 details Additional info a testimony to the diversity of personalities that the girls bring into the brand's DNA.

At its core, their cases are supplemental to their outfits, often showcased on Instagram. Sydney is currently wearing the Bear-y Cute bag. It matches her new style well, she says. Devon is reminiscent of the 1970s with a bright pink Peace N Luv bag. The model was inspired by Sydney's middle school fascination with drawing peace signs all over her Facebook profile pictures. It happened to all of us, I'm sure.

"We have to find that photo. Devon laughs, saying that this was an ongoing album throughout Sydney's entire life. "Remember when [we wore] wildflower cases Great post to read those infinity scarves, the chiffon scarves... It was very Alexander McQueen-esque, but it was a knockoff."

The nostalgia-fueled lens is what Wildflower operates under. What is the dream collaboration of these sisters? An ode to 2000s-era socialites. "It would be so nuts if all of this was happening during that era, and we had Paris [Hilton] and Lindsay Lohan and all those girls coming out of the clubs with their paparazzi photos with their cases... "I would die."

Like many in-between-Gen-Z-and-millennials, the Carlson sisters grew up online. They both have YouTube channels that give viewers a glimpse into their lives, from their business to attending fashion shows around the world. The fame is something they're still getting used to, especially over the last few years since Wildflower has blown up. It's not a stretch to say that living as public figures has its perks.

Devon says she feels a constant demand to be happy. Her off-days are too much to share with her 1.2 million Instagram fans. She grew up oversharing online, as many of us did, and is slowly outgrowing it.

I feel like having a large following and this year in particular has put me under a lot of pressure. It made it easier to keep up with all the latest information. This is a good thing. But, I feel like I have lost some of the carelessness I had with it." she said. "I think there's people who post a lot more important stuff than I do. They should be the ones making the noise.

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A post shared by DEVON CARLSON (@devonleecarlson)

All of us can relate to some degree. There is no room for flaws in a well-curated world. Sydney used to go through 10 different stages on a photo before she felt she was ready to post. It made me feel insecure and made me question everything. Instagram is a perfect place for perfection. And it wasn't always like that. And seeing like how I used to be online. I was like, 'that's how I want to be now.'"

It can be difficult to separate their lives from social media. Sydney's 6-hour-24-minute screen time divided between TikTok, Instagram and Zillow highlights. The internet isn't just a place for pleasure, it's an essential part of Wildflower's business. Devon claims that Wildflower was the first brand to use Instagram as a direct to-consumer platform. They responded to comments and DMs.

"Because Sydney and I were so young [when we began], we kind of had a different idea of business at that age. And so we were like, let's make an Instagram, let's reply to comments and answer everyone's questions and keep it like an easygoing tone."

Devon doesn't spend her time looking at Zillow's celebrity homes, but she is busy with the TikTok latest dance. What is her screen time? Five hours and 51 minutes. Practice is key to becoming a Renegade.

The girls are followed everywhere, the Wildflower army is legions strong of course. You can find all the information you need by looking at the brand's tag photos. There's a case for everyone: artsy kids, Insta-Baddies, and fashion's favorite celebrities included.

"Having supporters and all these people that follow us and our company, it feels like friends and like family," Sydney says. "Dev and me are always responding to people's DMs regarding stuff."

On one hand, the