10 Great sticker label printing Public Speakers

[Hession Alysa]

It comes as no news to anyone that the American people love their animals. What did come as a surprise to me is that we also love animals on our wine labels. Yes, a study released earlier this year by ACNielsen confirms that wine labels with animal images are becoming increasingly popular in this country.

™

I felt compelled to do my own Check out here research on this topic so one evening I stopped by my local liquor store to check out the wine selection. Sure enough I was greeted with a veritable zoo of animals on labels. There were Dancing Bulls, Leaping Horses, Black Swans, Little Penguins, Kangaroos, even a hippopotamus courtesy of Fat Bastard Wines (which is French would you believe). This very informal research confirmed that there seems to be a much larger selection of wines with animal labels than ever before.

Critter Labels Rule

In the wine industry these animal labels are affectionately known as "critter labels", and the trend began back in 2001 with the introduction of the Yellow Tail brand of wines into this country from Australia. Pictured on the label is what looks like a kangaroo (but which is in fact supposed to be the yellow-footed rock wallaby). These wines had labels that looked striking, were priced very reasonably and they tasted great - so they became a runaway success. So much so that they spawned an entire new "category" of wine.

The ACNielsen study has some hard data confirming the popularity of this new wine category. In the past three years there have been 438 new Table Wine brands that have been successfully introduced in the American market (those wines that sold more than $20,000 annually). Of these 438 new brands 77 of them featured an animal on their label, around 18 percent. Combined with existing "critter label" wines, sales reached $600 million in 2005 out of a total of just over $4 billion, based on ACNielsen sales data from supermarket point of sale purchases.

"Critter-labeled wines are on the rise, quickly gaining share in the table wine category," said Danny Brager, vice president of ACNielsen's Beverage Alcohol team. "The sales generated by new brands featuring a critter outperform other new table wines by more than two to one." That's right, taken across the board new critter-labeled wines have proven in the marketplace to be more popular.

"While placing a critter on a label doesn't guarantee success, it is important that wine makers realize that there is a segment of consumers who don't want to have to take wine too seriously," said Brager. "Not only are they willing to have fun with wine, they may just feel 'good' about an animal label presentation." With hundreds of new wine brands being introduced each year, wine makers realize that they need to stand out from the crowd if they are to make an impression. The easiest and most cost effective way to stand out is with an attention grabbing label on your bottle. The wine industry has also realized that there is an increasingly large segment of consumers who are attracted by fun labels. They want to buy a non-pretentious wine and they don't want to pay a fortune. These are the people who walk into a liquor store and supermarket and have no idea what they are going to buy - they decide by looking at the labels.

Chasing the Yellow Tail

The Yellow Tail wine phenomenon is the perfect example of this. From Casella Wines, a small family-owned winery in New South Wales, Australia, Yellow Tail went from zero to the number one imported wine in the US in just two years. The first year the Casella brothers expected to sell 25,000 cases of wine here, they ended up selling 200,000 cases. That was back in 2001. In 2005 they sold 8 million cases of wine. Yellow Tail Shiraz is now the #1 selling red wine in America (not just imports but ALL red wine). In the crowded and highly competitive US wine market with over 6,500 wine brands, Yellow Tail has become the #1 wine brand, and it took just five years.

Now, I realize that Yellow Tail's success is not just because of their label. They have a great product that is reasonably priced - the Shiraz is just $6.99 - and they have a very loyal base of repeat customers. But could they have become #1 without their unique label? I don't think so. One of the biggest barriers they faced was getting people to try the wine in the first place. With what looks like a brightly colored kangaroo on the label on a black background, it is a visually striking label. It was able to break through the clutter at the retail store with this label.

Perhaps the biggest indication of the success of Yellow Tail is the number of copycats it has spawned. Penfolds, Australia's leading winery, was obviously disappointed in missing out on this opportunity, so they responded with the launch of the Little Penguin brand of wines. There is now a deluge of animal themed wines, so much so that ACNielsen is tracking their sales now. Despite all this new competition Yellow Tail remains the most successful wine brand in terms of total sales.

Labels are a Powerful Tool

While the wine business is somewhat unique there are lessons here that can be applied to any industry. One lesson is that with a high impact label you can make inroads even in a conservative and image conscious industry such as the wine industry. Your label should be working hard for your product. It should be informational, be a sales and marketing piece, carry any necessary regulatory information, and at the same time be eye catching. If you are selling your products at a retail store, then your label needs to perform well in all these areas for your product to compete with other more established brands.

Your label is your sales tool. The success of Yellow Tail wines demonstrates that in any competitive industry a good label can help bring success. Of course, it doesn't have to feature a critter, but a visually appealing and eye catching label will always help sales.

Copyright (c) 2006 Peter Renton

The part of a product that attracts our attention when we go to market to buy anything is the colorful, vivid and informative labels placed on them. Labels form the most prominent and noticeable part of the products. They also act as an effective instrument to allure the buyers towards the product. The labels convey information about the product and helps to establish the familiarity of a particular product among the consumers.

Labels are an essential component of products that are put on the market for sale and these labels also contain barcodes. A well-designed label enhances the saleability of a product to a greater extent by making it stand apart from the other products that lack such labels. This fact is enough to lay emphasis on the importance of the label printing, which has its own significance. Labels are an integral part of the identity of a brand, so it must be attractive yet elegant and sophisticated enough to compel the customers buy the product. One of the most important functions of labels is to convince the buyers as to why they should purchase the particular product. Hence, it constitutes an important part of advertising strategies. It also helps to cement the brand popularity among the masses.

As the label also contains the logo of a brand, so it must be unique and individualistic. If you are an owner of a production house, then you must give considerable thought to how to choose the most suitable design for your label which is going to be the face of your company at the market. Given below are some suggestions for labeling different kinds of products:

Labeling of food stuff:

Consider the following points before labeling food:

1. Try to make them informative, so that your customers get a comprehensive idea of the product that you are marketing.

2. Put the manufacturing and expiry date carefully.

3. Try to go for a label that endows your product with a unique identity, prestige and distinction.

4. Make the label heat and moisture resistant.

5. Always try to emphasize what benefit will accrue to them if they use your product.

The packing will also help you to create a strong impact on your customers.

Labeling of bottles:

Bottles containing liquids, whether that is milk or liquor, requires proper labeling. While for labeling milk bottles it is mandatory to mention the expiry date, for a bottle containing liquor, it is necessary to pinpoint the nature, type and flavor of the liquor. You can also give additional information about its region of origin. You can opt for beautiful and pictorial design, but there are some extra informations provided here:

1. You can opt for a laminated label to make it heat and moisture resistant.

2. Always go for a label which has strong paste, so that it lasts longer on your product.

3. If you are planning to have custom made labels, then it will involve die cutting in which you will be offered a wide array of choices. It is up to you to pick the one that serves your purpose best.

Labeling of cosmetics:

Have you ever wondered what elements are contained in the cosmetics you wear? You can get a good idea about it from the labels of your cosmetics. There are certain things that you must include in the labels of cosmetics:

1. The manufacturing and the expiry date

2. The type of skin it is made for.

3. If it contains any element that might cause you skin irritation

4. The net weight of the cosmetic

5. If it comes with any additional offer

6. Finally cast a glance at its price and compare it with other products that are available.

All these simple points will help you create an effective label for your product. It is basically a small piece of paper that can provide you with all the relevant information