Blog van Jin Wah – Archief Juli 2022 (21)
ANF set a goal to revamp its brand culture
America is slowly forgetting Abercrombie & Fitch, UBS survey shows
As Abercrombie & Fitch Co. (ANF) attempts to distance itself from a tumultuous period in the brand's history, the retailer is facing another challenge: obscurity.
According to a recent report by UBS Evidence Lab, which surveyed 1,000 consumers in the U.S. and 6,500 consumers elsewhere, awareness of the brand lagged behind other specialty retailers.
Although the Swiss bank found that that consumer…
DoorgaanToegevoegd door Jin Wah op 2 Juli 2022 op 19.32 — Geen reacties
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