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According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws thats always right to any products is The Law of Advertising.

Today, we know that there are a lot of ways to advertise. Advertisement can not help us to buy any thing but it makes us stronger and keeps our market share not fall into our competitors hands. Since the information technology industry has…