Many companies opt for publicity as opposed to advertising believe that "publicity" is free, as they quite simply must find the money for advertising. Well, the the truth is that cuttings a story about business or organization on the evening news or with your local newspaper, you obviously don't hire the storyline. But what did it are priced at to have that story in case your PR professional helped hook it for you?

Interview the company as ought to be a new employee. It's not about…