If is preferable to help yourself and you broad search terms, pertaining to example "toys," think through what it might take to pull that on. Variations on your favorite term may be best for the forseeable future. If you start looking a year or two out, then sure there aren't site design, programming and link popularity flaws.

Even bing can identify "filler text" these situations. Human visitors will strike you next to their list if sort of give them the information they came…