We won't be sharing or exploring black hat tactics in-depth. We wouldn't want to give them any exposure as they are not tactics that we believe should be used, especially unless the risks are very well understood. Most paid for links end up coming from sites that are not topically aligned, that have a high count of outbound links, and are generally low quality. Using paid links is, in the opinion of many, lazy link building. When you earn a link, a third party is actively taking the decision…
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