So, how do you ... What's the approach that you take to explaining complicated concepts without buying from or talking down to your audience? Definitely, due to the fact that last time I checked, I don't believe anybody desires to feel talked down to or anything in short articles. So, it's truly essential to ensure that our voice and our tone is more of, "Hey, we're just speaking to you person-to-person, not attempting to patronize ... A lot of that we can tackle with our tone. Likewise, a…