Over the in 2015, billions of dollars have been deployed into NFTs as investors aim to capture the next 'domain name' wealth. Unlike domain names, the innovation behind NFTs offer a much greater chance for digital goods, as they represent a tool to enable the production and release of digitally native products by anybody on Earth.

And there is a literal universe of creative possibilities for NFTs, as many as our minds can picture, as opposed to the extensive though limited name area…