Lately, businesses seem to have woken up to the fact that data analytics (DA) can help them in determining the relevance of their existing models, and making informed decisions. Perhaps this explains why it is becoming increasingly popular; however, contrary to popular belief, it is yet to cause a stir. It is high time that a lot more businesses are made to unleash the potential of this science which can do wonders for their day-to-day operations. This can be done by increasing awareness,…