SAP CRM consists of 3 core modules.
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Marketing: Marketing module helps the marketing department with customer acquisition. This includes one or more of the following activities
Channel Management: There are many ways through which these services can reach the customer. In SAP CRM terminology, these "ways" are called CHANNELS. And managing these channels is called Channel Management. Examples of channels include Internet, e-mail, Field Applications, e-Commerce, CIC…
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