Get incorporated and pay yourself a tidy salary, take the rest of your profits as distributions, so you don’t get hammered so badly by self-employment taxes. Dan Kennedy talks a bit about a preponderance of proof when you’re presenting yourself to your potential client. To build some credibility for yourself initially, evidence of sites you’ve ranked and results you’ve obtained will help a great deal when you’re selling SEO.

Many business owners squander thousands of dollars just…