UTAH STATE ATHLETICS BRAND IDENTITY GUIDELINES 5 BRAND ARCHITECTURE PRIMARY—THE STATEMENT A consistent primary identity has been developed to accurately represent Utah State Athletics and con?dently position it for the future. The identity is timeless and strong. Reinforcement of the primary mark will build worldwide brand equity. How to use the Olympic Brand The Canadian Olympic Committee (COC) is a private, not-for-profit organization and as a National Olympic Committee (NOC), has a legal duty to the International Olympic Committee (IOC) and its sponsors to monitor and protect the Olympic Brand in Canada. How the IOC Ruthlessly Protects the Olympics Brand . By These top tier sponsors generated US$957m for the IOC in the 2009-2012 period. The Brand Protection Guidelines for the Rio Olympics Brand guidelines August 2012. The Logos Note: We have a sub-brand of our core logo Glasgow 2014 Commonwealth Games Legacy 2 Brand guidelines The logo for the legacy of the Glasgow 2014 Commonwealth Games has two versions, one that represents the city of Glasgow and one for the rest of Scotland. IOC Social Media, Blogging and Internet Guidelines for participants and other accredited persons at the Sochi 2014 Olympic Winter Games IOC Social Media, Blogging and Internet Guidelines for participants and other accredited persons at the Sochi 2014 Olympic Winter Games London 2012: Olympic Games. Branding The Games. Having inherited the basic London 2012 identity elements, logo, colours and font, FutureBrand's role was to help create a compelling brand strategy and kit of parts - the 'Look' of London 2012. And to stock up on stylish Team USA gear that you can wear all year round, visit the Team USA Shop: U.S. Olympic and Paralympic Brand Usage Guidelines Team USA Prep Center Rio 2016 branding guidelines AA Thornton & Co With the Rio Olympic Games fast approaching, we can expect Olympic and Paralympic themed messages to slowly infiltrate every aspect our lives as