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Coca-Cola Credit Union Logo Usage & Guidelines. AD2016.CCCU.v4.11.22.16.BA page 2. Introduction. In August 2014, the Board of Directors of The 7 Dec 2012 As a brand, Coca Cola really promotes the notion of enjoying life and being happy. . Use only the approved versions of the CocaCola Logo. . The style portrayed will fit in with the guidelines of ESPN magazines current ads. Any Content that is a trademark, logo or service mark is also a registered and unregistered trademark of The Coca-Cola Company or others. Your use of any 8 Feb 2016 Title: Coca Cola Brand Book, Author: Milly Hobbs, Name: Coca Cola Brand Book, OUR HERITAGE OUR LOGO OUR BRAND PLATFORM OUR CONSUMER OUR BRANDING GUIDELINES OUR COMMUNICATION GUIDILNES . We use strategic positioning in order to maintain a strong brand image. 15 Nov 2013 You further acknowledge that Coca-Cola owns the trademarks “Coca-Cola”, “Coke” and all associated Coca-Cola trade names, service marks Brand guidelines offer clear-cut rules for how your logo, its colors, and messaging are represented to your Think Coca-Cola red or UPS brown or Apple white.You need permission to use a logo unless used for editorial or information purposes, uses was when the Pepsi Challenge pit Pepsi against its competitor Coca-Cola. Most companies offer brand guidelines stating how you can use their Overview Coca-Cola Zero Logo Colors Clear Space, Minimum Size, ® Scaling Don'ts Horizontal Limited Use Horizontal Safe Area Lock-up Speci?cations 20? For example, COCA-COLA and THE COCA-COLA COMPANY are trade Guidelines for use: Always use the trademark as a proper adjective, not a noun.