Gen Z, Millennials feed COVID-19's snacking boom,

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The COVID-19 snacking boom appears here to stay as a majority of U.S. shoppers snack more at-home — with big brands moving to satisfy demand for cookies, chips and beverages.

Data suggests that pandemic-era eating trends were driven largely by younger consumers. According to a report issued by Coca-Cola (KO), 73% of Gen Z and Millennials admit they've snacked more during the pandemic; Gen X respondents also admitted to snacking (54%) more, with Boomers not far behind (representing a 48% jump).

Americans also admitted they will do whatever it takes to get a snack "at their 'hangriest'" state, the beverage giant's data found, with nearly half of the nation saying they would walk over a mile for a sweet or salty snack. So what exactly was the most craved snack? Well, it depends on who was being asked the question — and where they lived.

Coke's data found that more than half of America, including both the western and southwestern region, crave pizza to go along with Cherry Coke, while the majority of Midwest craved potato chips. Separately, nearly half of the Northeast craved wings, and more than half of the Southeast had a hankering for french fries.

Those findings complimented a recent PepsiCo's (PEP) Frito-Lay survey, which noticed a surge in snacking during Super Bowl 2021. According to Frito-Lay’s U.S. Snack Index, 40 percent of Americans said they planned to snack more than they did during Super Bowl 2020. To meet that expected demand, Frito-Lay shipped more than 70 million pounds of snacks in the week leading up to the big game.

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