An advert for Alpro almond

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An advert for Alpro almond milk was banned in October after the ASA concluded that its slogans "Good for the planet, good for you" and "Next stop. Your recipe to a healthier planet!" were misleading. The ASA said Alpro failed to explain why its product had a lower environmental impact than dairy-based alternatives. Alpro had not responded to BBC requests for comment at the time of publication.

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