Can I Market My Home Business With A Press Release?

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As a business owner, you want to drive traffic to your website, make more sales, bring in more leads, and build relationships. Press releases are an effective way to hit all of these goals, and garner media attention for you in the process.

Comprised of a page or two of written words, press releases are inexpensive to produce and fairly easy to distribute. There are both free and paid services that will take your press releases and send them out to thousands of media outlets.

If you're not a writer, enlist professional help with the initial drafting of your release. The last thing you want to do is send out a poorly written press release to a dozen media outlets. It will label you as amateurish, and leave a lasting impression.

If the DIY route is your choice, you'll want to educate get on google news on how to write a PR by visiting a site like PRNewswire, which publishes hundreds of such documents every day. You can sift through the releases quickly, pick out the ones that catch your eye, and then try to emulate the best ones.

Here are the elements to include in your release:

Release time: Put this at the top of every news release, either indicating when the document can be made public, or "For Immediate Release" to show that it's ready now.

Headline: Summarize your story in just a few words. (See the section later in this chapter on how to make up a great headline.)

Subhead: This expands on the headline and gives readers a bit more information about what's to come.

Dateline: Include the day that the document was released, and the place of origin (your city and state).

Introduction: In a single paragraph, cover the basic elements that you'd find at the beginning of an article: who, what, when, where, why and how.

Body: Expound on the introduction and go into your story. Use details, statistics and trend information to back up your assertions and get your points across.

Bio/About "Your Company": Include background on you and/or your company and its services.

Closing marks: Use the symbols "###" or "-30-" to show that the press release has formally ended.

Contact information: Include your contact information, website address and any other contact information that will make it easy for people to get in touch with you.