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In battle, use the direct forces to match the enemy, and use the indirect forces to win the enemy. Thus, the person who is adept at using indirect forces, can use it in such infinite ways like the ever-changing forces and elements of nature and the ceaseless flow of water in rivers and streams. Chapter Five, Sun Tzu Art of War

In the first sentence, Sun Tzu mentioned to use direct force to match the enemy and using indirect force to win the enemy. And in the next few sentences, he mentioned that the combinations of these two types of forces are infinite and its interactions and can produce wonderful results. So how do we apply this wisdom into business?

BUSINESS APPLICATION

Direct forces in war would be analogous to the quality (or price) of your services or products in business. The indirect forces in war would be analogous to the intangibles like branding (the feelings you want your consumer to be associated with when they use your product or services.) or service level in business. Now, quality and price can be easily mimicked but it is the intangibles that are difficult to replicate, it usually gives a business a sustainable competitive edge over his rivals and allows differentiation between products and services easily thus the reason why I called it the indirect forces.

For instance, if you want a nice meal with romantic ambience, would you go to Burger King or McDonalds? If you want cheap food, would you want to go to a high class restaurant with dedicated waiters? What makes you prefer a certain restaurant over others when what they serve to you are basically steaks?

Let us further the restaurant example. Imagine there two restaurants, they serve good sirloin steaks, beef from Kobe, extremely good gravy and same pricing. But one is dirty and the other is extremely clean, almost to the extent of dust free. Which restaurant would you go to? Note here is that it does not cost much to have a clean toilet in your restaurant, but think of the immense attraction you would have on hygiene-conscious clients? So this is one way of using indirect forces to win over your rivals in business.

With that in mind, you can see that there are infinite areas of applying direct and indirect forces in your business. Use direct forces to replicate what your rivals are having and use indirect forces to differentiate yourself from your rivals.

By having different combinations of using direct and indirect forces, you can have infinite strategies for your business.

Sun exposure is good to the health. There studies that prove sun exposure can help in strengthening bones and preventing certain cancers. And this is because of the enzymes in the skin that produces Vitamin D which is aided by the sun exposure.

Maintaining a healthy level of Vitamin D is easy and cheap, all you have to do is to spend some time under the sun but there can also be a bad effect. According to some experts too much sun exposure can be harmful. But how can we really say that we are already having too much sun? According to the experts say 코인카지노 15-20 minutes of sunlight a day is an ideal amount for a light-skinned person to produce health-promoting vitamin D. Darker skinned people need a bit longer. You know you've been in the sun too long if your skin looks pink or red, feels hot to the touch, or is painful. Once you feel this, however, it's likely too late.

Sunburn symptoms usually take place after a few hours of exposure so it is better to that you are cautious when under the sun. Here are some tips from Sixwise Newsletter on how to prevent sun burnt:

o Don't stay out long between 10 a.m. and 4 p.m.

o Wear protective clothing.

o Try natural sunblock.

o Get some shade.

And in cases that your preventive measures failed you and you get sunburn, here are some Health and Wellness Tips to soothe the pain and swelling of the burn:

o Cool the area. Dampen a washcloth with cool water and apply it to the area, or take a cool bath or shower. Adding some baking soda to your bathwater can help to soothe your skin.

o Keep your skin moisturized. A gentle, non-irritating moisturizer such as Surgeon's Skin Secret Moisturizing Sticks can help relieve the dryness and tightness that accompanies sunburn.

o Soothe your skin. Aloe Vera gel is an excellent soothing salve, particularly if you have access to a living plant. Simply break off a leaf and apply the gel inside to the burn. Witch hazel also works well to relieve sunburn pain.

o Drink plenty of water. Sunburn can be dehydrating, causing fluid loss through your skin. Drinking water is essential to healing sunburn.

o Leave blisters alone, if they form. The fluid inside acts as a protective agent for your skin. Breaking the blisters will slow healing and increase the risk of infection.

o Avoid topical "caine" products. Over-the-counter creams that end in "caine" (such as benzocaine) are sometimes advertised to relieve sunburn. However, according to the Mayo Clinic they can actually irritate the skin or cause an allergic reaction.

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