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[Sumler Davenport]

™Here's some sweet news: individuals all over the country can still take pleasure in that crown jewel of New Orleans, the King Cake, this Mardi Gras season.

For those who don't understand, a King Cake is an oval-shaped bakery delicacy-a cross between a coffee cake and a French pastry that is as rich in history as it is in taste. Whoever gets the piece with the reward is named "King for a day."

A few of the most popular King cakes are those produced in New Orleans at the well-known Randazzo's Camellia City Bakery. Regardless of the devastation of Hurricane Katrina, the shop just recently resumed its doors and participated in an unique program with DHL Get more info to bring a taste of home to displaced New Orleanians, citizens and others for Mardi Gras.

Described Tricia Zornes, owner of Randazzo's, "Continuing local traditions like Mardi Gras assists revitalize the New Orleans economy, enhances spirits and reveals the world that we can rebuild and re-establish the culture that has actually made New Orleans special."

To help the rebuilding and commemorate the resuming, shipping company DHL established a festive, co-branded shipping box, specially designed to open from the leading to protect the rich icing and traditional shape. In addition, according to Zornes, the carrier's sales representative used his own effort and time to reconstructing the bakery after nearly everything was lost, from the important baking equipment to the building itself. "In addition to helping us develop a new distribution procedure, he exceeded the call of responsibility in using to help paint, or do any odd jobs that would help us get up and running rapidly," stated Zornes.

"DHL has been dedicated to leveraging its resources to support catastrophe relief and long-lasting reconstruction along the Gulf Coast, and is now delighted to be able to support the private sector in rebuilding their organizations and their livelihoods," said Kay Hart, Senior Vice President, Corporate Communications, DHL Americas.