Social Media Success Strategy -- Understanding the 6 Cs of a Social media marketing Plan

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Talks + Connections + Credibility + Community = More Clients & More Cash

This is my little formula of how Social media can be used by the solo-entrepreneur to market their services and products online.

#1 Talks -- When you join the Social networks the first thing you do is find people that you know and begin to have talks with them. Then you gets started to contact people in your target audience and try to begin a dialog with them as well. Also other people sometimes jump into the talks.

#2 Connections -- During those talks you often find new and different individuals to connect with and then you can set out to connect with their connections. This increases your visibility and reach online.

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#3 Credibility -- If you continue to post useful and relevant information you naturally are more visible which also increases your credibility and you set out to gain expert status.

#4 Community -- As your friends and followers grow you all set out to become an online community. This process just happens naturally over time and extremely often it is a source for great jv partners and can even flower into a more formal arrangement as an association.

#5 Clients -- From your community online you will quickly get new customers and the cool thing is they normally are presold because they already know, like and trust you because of all the free useful information you have already posted. There is no need for hypy sales talk and overinflated promises.

#6 Cash -- The byproduct of the new customers is increased revenues or more cash. It is a wonderful symbiotic relationship based on mutual trust and respect. Your new clients fortunately pay you because they understand the value of you services and products.

The core of Social media marketing is developing and creating relationships and the sales are made because them or clients truly want what you have or do. There is no need to resort to overinflated promises, hype or imagined shortage tactics.