How To Choose the Right Web Development Company

[Mila Eryomina]

Your website is the doorway to your brand. It’s how you represent yourself to current clients and future prospects. It can be both an engaging brochure and a repository of incredible information. Websites provide resources and thought leadership, engage with customers, detail products and services, and prove the value of your organization.

Unless you’re my great Aunt Fanny, you likely use the Internet to search for products and services. It turns out, other people do too. Therefore, it’s imperative that you create a strong, intuitive online presence to engage and convert when people search for the products you offer.

If you want to develop a comprehensive digital marketing strategy, you need to partner with an experienced web development company. Website design and development are critically important, so engaging with an experienced website development partner is critical to a successful website. But how do you find a web development firm? To start, it’s important to understand what a web development company does.

What Does a Web Development Company Do?

If you are wondering how to find a good web development company, you need to understand what a web development company does. In short, a web development company handles everything needed for a successful website build. While there is a lot that goes into building a website, some agencies offer more than others. Therefore, you should think about what is important to you in a website launch and decide if you’ll utilize one comprehensive website development agency or a handful of resources to accomplish your goal. Below are some of the areas that a web development company can help with.

Helping to Structure Your Site

If you have a lot of information, you’ll want to make sure your site is structured appropriately and intuitively for your users. A web development company will be able to help you build an Information Architecture to organize your content and to structure your website in a way that best meets the needs of your users. This will also help give you an idea of the types of pages that will need to be built on your new website.

Designing and Building Your Website

This one is likely obvious, but a web development company will be able to build you a functional website. They will have the ability to take you through the process of discovery, wireframes, and designs, then turn those designs into a working website.

You might be thinking about using a free service to help you build a website. However, depending on the size of your organization and your needs, it is typically better to rely on an experienced web development company to help you. Do it yourself website builders are great for smaller projects, but they lack the scalability and customization needed for more advanced business functions. A well thought out, custom website will be easy for visitors to navigate, simple to update for your editors, and attractive to both users and search engines.

Providing Hosting and Maintenance

Just as you’d take your car to the shop for tune-ups, you’ll need to update your website from time to time as well. A web development company can take on the burden of hosting and maintenance so you don’t have to focus on security and bug updates, website downtime/uptime monitoring, and troubleshooting.

A web development company can help you choose the right options for hosting to ensure your site is running optimally and efficiently. They can also provide maintenance to identify broken links, flag security vulnerabilities, and address content issues that can be fixed before dragging down your search results rankings.

Handling SEO Optimization

A web development company can also assist in ensuring your site is built on a strong SEO foundation. SEO stands for search engine optimization which is the process of optimizing your website to be attractive to search engines. A strong SEO-focused website can help to elevate your search rankings for specific terms and phrases, and get your website in front of the right users.

How To Choose a Web Development Company

So, what factors are important to consider when choosing a web development company? If you are wondering where to start, here are a few key points to consider.

What Type of Website Do You Need?

Similar to other fields, many development companies specialize in a certain area. Choosing a web development company can be hard, so think about the type of website you need first. Do you need a website that can handle eCommerce transactions? Are you looking for a website that showcases case studies? Do you need a website that can display a robust resource center? Are there specific integrations you need to account for with your new site?

Think about what you need in a website first to help you determine what you’ll need in a future partner.

What Level of Support You Need?

When choosing a web development company, you’ll also need to think about the level of support you’ll need pre- and post-launch. Do you need a website development company that can simply put up the website? Or do you need a team to help you maintain the website after it is finished? Determining what you need will help to set you up for success throughout the life of the project.

Compatibility

Choosing the right web development company can be a challenge, but you need to think about your compatibility with a partner. If you and your web development company are not on the same page, you will have difficulty developing a website that meets your goals. Always sit down with the web development company ahead of time to make sure you are on the same page about the partnership, scope, and ways of working.

Thinking about these factors ahead of time will help you in your search to find the best web development company for your business needs.

What To Ask When Evaluating Potential Web Dev Partners

As you are looking for the best website development company for your business, you should have a list of questions ready. That way, you can learn more about your options. Asking the right questions can help you choose the right web development company. Here are some key questions you need to be asking when considering a web development partner:

How much do your services cost?

Of course you’ll be interested in how much the website is going to cost. However, many factors will play a role in how much you will pay. For example, here are a few questions you might ask of a future partner:

• Is it a fixed bid or a sliding scale?
• How much do you charge hourly?
• Does that hourly charge change based on the resource being utilized (design vs. web dev)?
• How will you bill us?

You should expect to pay an upfront fee for building the website as they will likely need an investment to get the project up and running.

You’ll also want to ask about how they bill for ongoing support. Here are a few questions you might ask:

• Is it a monthly retainer or strictly time and materials for ad hoc requests?
• Is there a required contract length?
• What are the support details?
• How much is the cost of ongoing hosting?

Make sure you’re asking your web development partner for a detailed breakdown of how much each service will cost.

Do you have any references I can talk to?

Anyone serious about wanting your business should have a list of references you can talk to. Reach out to a few references to see what their experience was like. If they all had a positive experience, you’ll likely have the same. That being said, do your own research. Make sure what the references are saying line up with what you’ve seen online through reviews and testimonials.

Do you have any work samples I can check out?

You should also ask for a few samples of previous web development projects. Take a look at the sample sites and see if you like the designs. Also see if those companies have a strong digital presence. Are the websites easy to find and navigate? If so, you’re on the right track.

How much experience does your development team have?

Be sure to ask about relevant experience as well. Does the team have a lot of experience working with software development or ecommerce websites? Can they develop a website with a strong mobile experience? You should also ask if the team has any credentials or certifications to back up their experience. It doesn’t hurt to ask about the background of the team working on your site as well.

What type of web hosting service do you use?

Be sure to ask about web hosting. You need to have a strong hosting service for your website so your traffic can scale with your website as it grows. Always ask questions about the hosting service, how much it costs, and how easy it is to change the subscription.

[Anna Roccova]

I recommend Nomadic Soft employees for laravel website development. The site was made on time, after working with freelancers it plays a huge role. They reacted to the problems promptly, the assessment did not change during the work. Helped in the development of the site. It should also be noted that testing the site by our forces did not give results, everything was done efficiently and beautifully. What can I say, 5 out of 5.